10/B Flashcards by Panna Szabó

Q

Piacot feloszt, szegmentál

A

To segment a market

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Q

Szegmens, piaci rész

A

A segment

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Q

Piacfelosztás, szegmentálás

A

Segmentation

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Q

Megcéloz, összpontosít valamire

A

To target

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Q

Pozicionál

A

To position a product

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Q

Fogyasztói magatartás

A

Buyer behaviour

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Q

Márkahűség

A

Loyalty to the brand

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Q

Jövedelemszint

A

Income level

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Q

Piaci lehetőségek

A

Market opportunities

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Q

Piaci célzás

A

Targeting

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Q

Tömegmarketing

A

Mass marketing

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Q

Fapados/Alacsony költségvetéssel üzemeltető -légitársaság

A

Budget airline

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Q

Differenciált/ versentársaktól jól megkülömböztetett termék

A

Differentiated product

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Q

Autóipar

A

Automotive industry

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Q

Érzékel, észlel, felfog

A

To preceive

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Q

Összehangolt, összefüggő

A

Coherent

Q

Termékfejlesztés

A

Product planning and development

Q

Alapár, listaár

A

Basic list price

Q

Kedvezmények

A

Allowances

Q

Terméktulajdonság

A

Feature

Q

Értékesítési csatorna

A

Channel of distribution

Q

Elárusítóhely

A

Point of sale

Q

Árukészlet

A

Inventory

Q

Eladásösztönzés

A

Sales promotion

Q

Személyes eladás

A

Personal selling

Q

Direct mail, hirdetés reklámlevéllel

A

Direct mail