1. Using Rhetorical Strategies for Persuasion Flashcards
What are the three main strategies of persuasion?
Ethos, Pathos, and Logos.
Who is the philosopher known for devising the three strategies of persuasion?
Aristotle
What is ethos in persuasion?
Credibility and Trustworthiness
How can a writer establish ethos?
Using expertise, credible sources, being trustworthy and confident
What is an example of ethos in writing?
A doctor writing an article on heart health to establish credibility
What is pathos in persuasion?
Trying to use emotions to convince you like making you feel bad
How can an author use Pathos?
By asking rhetorical questions or using a personal story
What is Logos in persuaion?
When they use logic abd reason with facts, data and comparisons
Whats anecdotal evidence?
Personal story to support an argument, pathos
What is paralleslism?
uses grammatic structure to creat rhythm and emphasis
Like father like son
Allusion
This place is like the garden of eden. Referencing a known person, event place to add meaning
Aphorisms
Common belief that might rhyme.
early to bed early to rise makes a man healthy wealthy and wise - Ben Fr
Allusion
An allusion is a brief and indirect reference to a person, place, event, or work of literature, often without explicitly mentioning it. The audience is expected to recognize the reference and understand its meaning.
This alludes to Shakespeare’s Ro
“He was a real Romeo with the ladies.”
Oxymoron
Opposite or contradicts each other.
bittersweet
Deductive
general to specific
inductive
specific to general
Paradox
“less is more” irs contradictory but its true
Chiasmus
Two phrases are balanced against each other in reverse order.
jfk ask not what ur country can do for you but what you can do for it
Anaphora
The repetition of a word or phrase at the beginning of successive clauses or sentences.
“I have a dream that one day… I have a dream that one day…” (Martin
Syllogism
Subtle argument, deductive reasoning or deceptive or sophisticated
All humans are mortal. Socrates is human. Therefore, Socrates is mortal”
“An apple is a fruit. All fruit is good. Therefore apples are good
Rhetoric
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
“he is using a common figure of rhetoric, hyperbole”
relating to or concerned with the art of rhetoric.
(of a question) asked in order to produce an effect or to make a statement rather than to elicit information.
