1-research methods Flashcards
THE SCIENTIFIC METHOD
A procedure for finding information by using empirical OBSERVABLE evidence
- used to:
- test theories!
- organizations of our observations of natural phenomena
- proposed explanations for why the phenomena occurred
Theories
organize our understanding of phenomena, well-developed set of ideas that propose an explanation for observed phenomena
Hypotheses
testable prediction about how the world will behave if our idea is correct. Used to test specific aspect of a theory, bridges the gap between ideas and real world
Deductive reasoning
ideas are tested against the empirical world
- Starts with generalization that is tested against real-world observations
- start with theory to test a hypothesis
Inductive reasoning
empirical observations lead to new ideas
- start with obersvation, use to generate a theory
- Uses empirical observations to construct broad generalizations
Case studies
Conduct in-depth interviews to gain insight into a rare disorder
- can provide profound insight into the workings of the brain
pros and cons of case studies
Pros: provide incredible detail on studied phenomena
cons: bases are often of rare disorders—results are mostly not generalizable; application of gained knowledge is limited
Naturalistic observation
Observing behaviour in it’s “natural habitat”
- researcher needs to be inconspicuous
- if people feel that they are being watched, they will change their behaviours
- Not limited to research about humans!
- Best known example is going to observe animals
pros and cons fo naturalistic observation
Pros
- high on ecological validity—expect natural behaviour in a natural setting
- findings: very generalizable
- validity of info
cons:
- difficult to set up
- Observer bias
observer bias and how to get around it
researchers seeing what they want to see
- get around this by having multiple people watching the same behaviour and then comparing notes to see how reliable they are
- or!! get people that don’t know the research questions
Inter-rater reliability
measure of reliablity that assess the consistency of observations by different observers
Surveys
lists of questions answered by research participant
- can gauge the public’s udnerstanding/interest in something
pros and cons of surveys
pros:
- can collect A LOT of data!!
- can better generalize our findings
- larger sample sizes
cons:
- gives a lot of information, but doesn’t tell us why phenomenon occurs
- data not as rich as case study
- people might
- lie
- misremember
- respond in a socially desirable way
Archival Research
Use existing records to answer various research questions—interesting patterns/relationships
pros and cons of archival research
pros
- The researcher never directly interacts with research participants (probably a con too hahah)
- Investment of time and money is less!!
cons
- Researchers have no control over what info was originally collected
- Research questions have to be tailored so they can be answered within the structure of existing data
- No guarantee of consistency—hard to compare and contrast different data sets
CORRELATION COEFFICIENT
number from -1 to +1 that indicates the strength and direction of the relationship between variable, represented by letter r
-1 < r < 1
the closer it is to 1 or -1, the stronger the relationship
- positive=variables move in same direction
- negative=variables move in opposite directions
issue with correlation coefficient?
correlation does NOT imply causation
- with correlation coefficient, cannot say which one causes the other
confounding variables
unanticipated outside factor that affects both variables of interest
- often giving the false impression that changes in one variable causes changes in the other variable, when, in actuality, the outside factor causes changes in both variables