1+1=3 Flashcards
How can you beat other people? What do you need to look at?
Look at ‘What aren’t they doing?’
E.g. record label; if everyone is signing the big acts, sign small acts before they’re big
If something is bothering you in life / making you unhappy, what should you do?
Face it head on. Never run away from it.
Always face difficulties and work out a solution to them.
How does choice architecture work?
You can’t force someone to do something they don’t want to do by telling them
They are free to choose what they want, so you should give them new information that makes the old choice less desirable for them personally and the new choice more desirable
What are 3 questions you should ask yourself when you want something?
What do I want?
Who do I want it from?
Why should they do it / what’s in it for them?
What is Seth godin’s ‘syndrome’ to do with framing?
Compared to what syndrome
No one has a feel for the value of something until they have something to compare it to
How do context and choice interplay?
Control the context of the options you give people, and you control the choice they make.
E.g. a disease will break out and risk 600 people. You have 2 choices
A - 33% chance no one dies, 66% chance everyone dies
B - 400 people definitely die
You choose A because of the reframing of the context.
What’s the best way to get someone to change their mind?
Show how something negatively / painfully affects them personally
What psychological flaw in humans overrides logic, debate, reasoning, common sense?
Herd mentality. People just follow others for fear of being different.
Whenever you’re on the side of the majority, question yourself.
What’s the 3 step process of any good, original idea?
1 - completely ignored
2 - if persistent, you’re considered mad or dangerous
3 - recognised as a good idea, crazy no one thought of it before
E.g. the plimsoll line for ships to show minimum weight load to prevent sinking ships
How can you enhance the perceived value of your ideas / products?
Present them in a high-end manner, in the same way premium products are presented, even if the products isn’t very premium.
E.g. McDonald’s toothpick high end restaurant example
