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UCWD > 07 Search Engines > Flashcards

07 Search Engines Flashcards

1
Q

Seach Engine Types

A
  • Directories (Yahoo)
  • Information Indexing (Google)
  • Differentiation by information type
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2
Q

Search Quality Rating

A

Page Quality (PQ)

Goal: Evaluat how well a (web) page achieves its purpose

Needs Met (NM)

Focus: Mobile User Needs

Goal: Evaluate how helpful and satisfying a result is for a mobile user

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3
Q

Page Quality (PQ)

A

Content

  • Main Content (MC)
  • Supplementary Content (SC)
  • Advertisements/Monetization (Ads)

“Evil” pages intending harm, deceive etc. receive a very low PQ

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4
Q

PQ Rating Tasks

A
  1. Initial questions about the task landing page
  2. PQ Grid to record oberservations about PQ characteristics of the landing page
  3. Overall PQ rating slider
  4. Comment box
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UCWD (8 decks)

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