02 Strategic Planning Flashcards

1
Q

Dimensions of Web Applications

A
  • Usage
  • Product
  • Development
  • Evolution
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2
Q

Dimension: Development

A
  • Project Team (multidisciplinary, young average age, community development)
  • Process (flexibility, parallelism)
  • Technical Infrastructure (inhomogenity, immaturity)
  • Integration (internal, external)
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3
Q

Dimension: Product

A
  • Content (document-centrix, dynamic, multimedia, quality demands)
  • Hypertext (non-linearity: browsing, queries, guided tours; disorientation, cognitive overload)
  • Presentation (aesthetics, self-explanation)
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4
Q

Dimension: Usage

A
  • Social context (spontaneity, mutliculturalism)
  • Technical context (QoS, multi-platfom delivery)
  • Physical context (globalism, availability)
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5
Q

Dimension: Evolution

A
  • Continous change
  • Competitive pressure
  • Fast pace
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6
Q

Key objective of Web Project

A
  • revenue generation (prospect generation, online sales, advertising + affiliate programs)
  • brand development
  • customer support
  • entertainment
  • cost savings (staffing, distribution of sales materials, advertising costs, start-up costs)
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7
Q

Projects vs Web Projects (general)

A

Project characterisrtics

  • uniqueness
  • defined start and end

Web Project

  • creating or changing a website (or -application)
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8
Q

Specifics of web projects

A
  • fast-paced project cycles
  • interdisciplinary task
  • cost not predictable
  • parallelism necessary
  • content
  • different brand approach
  • inhomogenous target group
  • dynamic envirment
  • high following costs
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9
Q

Differences among web projects: Project level

A

Project size

  • duration
  • designated PM
  • subprojects

Product Lifecylce phase

  • creation
  • relaunch
  • redesign
  • technology change

Project team

  • in-house
  • outsorcing

Team location

  • on-site project
  • distributed work
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10
Q

Differences among web projects: Product level

A

Product intention

  • content and purpose
  • functionality

Localization concept

  • translation
  • internationalization
  • localization

Target group

  • intranet
  • extranet
  • internet

Software engineering aspects

  • technical realization
  • performance
  • security and safety
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11
Q

Definition: Internationalization

A

Internationalization is the design and development of a product, application or document that enables easy localization for target audiences that vary in culture, region, or language.

(sometimes also called globalization)

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12
Q

Translation vs. Localization

A

translate

  • to English in order to address a global audience
  • translate to multiple different languages

localize

  • adapt to special local, cultural and ethical environment
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