02 Strategic Planning Flashcards
Dimensions of Web Applications
- Usage
- Product
- Development
- Evolution
Dimension: Development
- Project Team (multidisciplinary, young average age, community development)
- Process (flexibility, parallelism)
- Technical Infrastructure (inhomogenity, immaturity)
- Integration (internal, external)
Dimension: Product
- Content (document-centrix, dynamic, multimedia, quality demands)
- Hypertext (non-linearity: browsing, queries, guided tours; disorientation, cognitive overload)
- Presentation (aesthetics, self-explanation)
Dimension: Usage
- Social context (spontaneity, mutliculturalism)
- Technical context (QoS, multi-platfom delivery)
- Physical context (globalism, availability)
Dimension: Evolution
- Continous change
- Competitive pressure
- Fast pace
Key objective of Web Project
- revenue generation (prospect generation, online sales, advertising + affiliate programs)
- brand development
- customer support
- entertainment
- cost savings (staffing, distribution of sales materials, advertising costs, start-up costs)
Projects vs Web Projects (general)
Project characterisrtics
- uniqueness
- defined start and end
Web Project
- creating or changing a website (or -application)
Specifics of web projects
- fast-paced project cycles
- interdisciplinary task
- cost not predictable
- parallelism necessary
- content
- different brand approach
- inhomogenous target group
- dynamic envirment
- high following costs
Differences among web projects: Project level
Project size
- duration
- designated PM
- subprojects
Product Lifecylce phase
- creation
- relaunch
- redesign
- technology change
Project team
- in-house
- outsorcing
Team location
- on-site project
- distributed work
Differences among web projects: Product level
Product intention
- content and purpose
- functionality
Localization concept
- translation
- internationalization
- localization
Target group
- intranet
- extranet
- internet
Software engineering aspects
- technical realization
- performance
- security and safety
Definition: Internationalization
Internationalization is the design and development of a product, application or document that enables easy localization for target audiences that vary in culture, region, or language.
(sometimes also called globalization)
Translation vs. Localization
translate
- to English in order to address a global audience
- translate to multiple different languages
localize
- adapt to special local, cultural and ethical environment
