04 Web Content Management Systems

Question 1

Content Management: Definition

Answer 1

Systematic and structured acquisition, creating, editing, management, publication and reuse of content

Question 2

Web Content Management: Definition

Answer 2

Content Management presented as or referenced by HTML pages with additional web-specific functionality.

Question 3

Motivation of Web content management

Answer 3

Orthogonality as a basic concept in system design

• separation of structure, content, design and programming logic
• Thus: separation of tasks and responsibilities
• Reuse of content in different abstraction layers
• real publication and editorial process
• content can be automatically changed for different output devices

Question 4

Web CMS: Structure

Answer 4

Structural templated for the backend

• instead of “big text field”
• dedicated strurctured fields and field types
• depending on content semantics

Structural templates for the frontend

• markers for content element’s field
• different content in same structure (e.g. list vs detail)

Additional: Restructuring on a non semantical level

• special exports for external APIs

Question 5

Web CMS: Design

Answer 5

Separated from semantical structure

• Single source - multiple media principle
• e.g. via CSS
• cross-media design possible (e.g. CI/CD)
• special media design possible (e.g. for print)

Question 6

Web CMS: Content

Answer 6

Content is structured in the system

• Objects defined by structure fields
• still: different abstraction layers
• content can be assigning to markers in the structure

Necesities

• content needs lifecycle management
• content needs usage neutral storage

Question 7

Web CMS: Programming Logic

Answer 7

In order to transform content and use templates

• for user interaction
• creating dynamic content
• creating logical units and different abstraction levels
• modules and extensions
• thus: virtually any content possible

Question 8

Web CMS Components: Interfaces

Answer 8

many different interfaces needed

• content syndication
• user authentication and authorization
• content import
• integrating other systems
• business processes execution

Question 9

Web CMS Components: User-, Access- and Workflow Management

Answer 9

Access to objects and functions

• specific rights assigned
• depends on responsibilities and tasks

Important differentiation

• Group policices
• User roles

Question 10

Web CMS: Input Techniques

Answer 10

• Rich Text Editors
• Embedding multimedia elements
• Including foreign content

Question 11

Web CMS: Content Types

Answer 11

• Content (generated in the system)
• Files (added to the system)
• Assets (managed with the system)

Question 12

Web CMS: Digital Asset Management

Answer 12

• Metadata enrichment as key focus
• File independence
• Validity and licensing issues
• Creation context
• Access restrictions

Question 13

Web CMS: Distribution Concepts

Answer 13

• Staging Server (push)
• Dynamic Publishing (pull)

Question 14

Web CMS: Staging Server concept

Answer 14

• Content distribution and content management on different systems
• Content management server accessible only by authors, editors, administrators (no public access)
• Static publishing of content aas HTML on staging server

Question 15

Web CMS: Staging Server Reasoning

Answer 15

Pros

• High performance
• Simple Backup
• Readable URLs
• Seach Engine friendly

Cons

• Only useable with infrequent updates
• Small functionality

Question 16

Web CMS: Dynamic Publishing concept

Answer 16

• Distribution and Management on same server
• Page is generated on user request

Question 17

Web CMS: Staging Server Reasoning

Answer 17

Pros

• easy and live editing
• more functionality

Cons

• slow performance
• search engine optimization necessary