05_Advertising and Other Public Statements

Question 1

Acceptable Credentials For Providing Health Services

Answer 1

Academic degrees obtained from regional accredited educational institutions

[also any credentials required for licensure]

Question 2

If a psychologist hires an advertising agency to promote their professional services, and agency has inaccurate information about credentials/experience in the ads, the psychologist must…

Answer 2

Take steps to have the misinformation corrected

*Psychologists are responsible for statements made by others whom they hire

Question 3

Advertisements:

Guidelines

Answer 3

Psychologists must identify paid advertisements as such

Question 4

Publicity:

Guidelines

Answer 4

Psychologists cannot compensate employees of press, television, or radio in return for publicity

Question 5

Client Testimonials

Answer 5

Psychologists are prohibited from soliciting testimonials
from current therapy clients or other persons who because of their particular circumstances are vulnerable to undue influence

Similarly, unacceptable for supervisor to ask a supervisee for testimonial

Question 6

In-Person Solicitation of Business

Answer 6

Psychologists are prohibited from soliciting business from people who are vulnerable to undue influence

Question 7

Invited, in-person / mail solicitations that are Acceptable

Answer 7

Can give business card to someone who asks for it

Send brochures to individuals or organizations

Invite client’s family members or significant others to participate in therapy to benefit the client

Community outreach