02/04 Flashcards
situational attribution
behavior is due to the circumstance
dispositional attribution
behavior is due to the personality
actor observer bias
tendency to make internal attributions about others’ behavior when it is inappropriate, but external attributions for our own in a similar situation.
self serving bias
tendency to make internal attributions when successful, and external attributions when unsuccessful.
fundamental attribution error
tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events.
peripheral route persuasion
occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
● fast but thoughtless changes in attitudes.
central route persuasion
occurs when interested people focus on the arguments and respond with favorable thoughts.
● slower but more meaningful changes
foot in the door phenomenon
people who have first agreed to a small request comply later with a larger request.
door in the face phenomenon
the tendency for people reject large requests eventually compromise with a smaller request
cognitive dissonance theory
we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.