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  • target market segmentation and positioning
    target market segmentation and positioning

    target market segmentation and positioning

    By: Hobie Bobie
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    Marketing

    Marketing

    By: Eugene Van Zyl
    Module 1 - The Marketing Management Process, Module 2 - Corporate Strategies and Their Marketing Implications, Module 3 - Business Strategies and their Marketing Implications ...
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    AQA A-level Business

    AQA A-level Business

    By: Oluchi Ezekiel
    Introduction To Business, Understanding Different Business Forms, Finance ...
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  • BTEC enterprise
    BTEC enterprise

    BTEC enterprise

    By: Unknown Unknown
    targeting and segmenting the market, demographic and geographic segments, psychographic and behavioural segments ...
    63
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    1,122
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  • Marketing
    Marketing

    Marketing

    By: Kyle Brinkmann
    Segmenting and Targeting Markets, Marketing Research, Product Concepts ...
    12
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    97
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  • Luminary Tenets
    Luminary Tenets

    Luminary Tenets

    By: Naomi Pierce
    Advanced Editing and Form Processing, Advanced Targeting and Segmentation, E10: Managing Social Media (WBT) ...
    29
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    3,551
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    40
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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Eddy De La Torre
    Ch 1 - Creating Customer Relationships and Value through Marketing, Ch 2 - Developing Successful Marketing and Organizational Strategies, Ch 3 - Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility ...
    18
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    570
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    365
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  • MARK 201
    MARK 201

    MARK 201

    By: Brad H
    1.1 What Is Marketing?, 1.2 Understanding the Marketplace and Customer Needs, 1.3 Designing a Customer Value-Driven Marketing Strategy and Plan ...
    57
    Decks
    1,412
    Flashcards
    17
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  • Hospitality Marketing
    Hospitality Marketing

    Hospitality Marketing

    By: Ngan Tran
    Lesson 2, Chapter 1: Marketing: Creating Customer Value and Engagement, Chapter 2. Company and Marketing Strategy ...
    14
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    439
    Flashcards
    189
    Learners
  • MKC1 - Fundamentals of Marketing and Business Communication
    MKC1 - Fundamentals of Marketing and Business Communication

    MKC1 - Fundamentals of Marketing and Business Communication

    By: Keiichi Uegaki
    Chapter 2 ("Strategic Planning"), Chapter 2 ("Strategic Planning") quiz, Chapter 1 ("What is Marketing") ...
    12
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    185
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    130
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  • Mktg Management
    Mktg Management

    Mktg Management

    By: Rahul Sane
    CH01: Mktg Realities, CH02: Mktg Planning and Mgmt, CH03: Analyzing Consumer Markets ...
    21
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    690
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    3
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  • Business study Year 12
    Business study Year 12

    Business study Year 12

    By: Mitchell Wang
    M1-Topic 1 Role of Marketing, M1-Topic 2: Marketing Influences part 1 : factors influencing customer choice, consumer law, Topic 2 Marketing Influences part 2 Ethical Influences on Marketing ...
    33
    Decks
    876
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    55
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  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Jannis Fleer
    Competitive Marketing Strategies, Segmentation and Targeting, Positioning ...
    10
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    8
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  • Marketing
    Marketing

    Marketing

    By: Neng Ren Tan
    Lecture 1 : Basic Concepts & Importance of Marketing, Lecture 2 : Marketing Management, Lecture 3 : The Marketing Process ...
    19
    Decks
    362
    Flashcards
    3
    Learners
  • MKT 2317
    MKT 2317

    MKT 2317

    By: Jonah Nieman
    Chapter 1, Chapter 4: Consumer Decision Making, Chapter 6: Segmenting and Targeting and Positioning Markets ...
    14
    Decks
    317
    Flashcards
    58
    Learners
  • Marketing Strategy
    Marketing Strategy

    Marketing Strategy

    By: Smashing Gaming vulture
    Profitable Customer Relationship I, Profitable Customer Relationship II, Market Segmentation & Target Marketing ...
    9
    Decks
    309
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    1
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  • (Mine) Business.
    (Mine) Business.

    (Mine) Business.

    By: Annabel Molloy
    3.1.1 Understanding the Nature and Purpose of a Business., 3.1.2 Understanding different business forms., 3.1.3 Understanding that businesses operate within an external environment. ...
    71
    Decks
    1,239
    Flashcards
    9
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  • REVIEWER
    REVIEWER

    REVIEWER

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    7
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  • A-Level Business
    A-Level Business

    A-Level Business

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    1 - Business Objectives, 1 - Business Ownership, 1 - Factors Influencing Costs And Demands ...
    53
    Decks
    785
    Flashcards
    1
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  • International Marketing
    International Marketing

    International Marketing

    By: Melina Maßmann
    Chapter 8 - Importing, exporting and sourcing, Chapter 9 - Global Market-Entry Strategies, Chapter 10 - Brand and Product Decisions in Global Marketing ...
    17
    Decks
    434
    Flashcards
    11
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  • BU325 Final
    BU325 Final

    BU325 Final

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    Ch 1 - Overview of Marketing, Ch 2 - Developing Marketing Strategies and a Marketing Plan, CH 3 - Analyzing the Marketing Environment ...
    18
    Decks
    718
    Flashcards
    2
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  • Marketing 5410: Marketing Management
    Marketing 5410: Marketing Management

    Marketing 5410: Marketing Management

    By: Yvette Amaral
    Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation ...
    14
    Decks
    249
    Flashcards
    66
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  • MKT320F
    MKT320F

    MKT320F

    By: Salina H Huy
    Unit 1: Overview of the Marketing Concept, Unit 2: Marketing Environment and Intelligence, Unit 3: Consumer Behavior & B2B Marketing ...
    10
    Decks
    620
    Flashcards
    3
    Learners
  • Marketing Fundamentals MM101
    Marketing Fundamentals MM101

    Marketing Fundamentals MM101

    By: Paul Formica
    Topic 2: Segmentation, Targeting, Differentiation and Positioning, Topic 1 - What is Marketing?, Topic 3: Planning, Strategy and the Marketing Environment ...
    10
    Decks
    224
    Flashcards
    32
    Learners
  • BADM 760 - Marketing Management
    BADM 760 - Marketing Management

    BADM 760 - Marketing Management

    By: Kelly Gonzales
    Ch. 4 - The Marketing Environment, Ch. 6 - Consumer Decision, Ch. 7 - Business Marketing ...
    13
    Decks
    394
    Flashcards
    3
    Learners
  • Introduction to marketing
    Introduction to marketing

    Introduction to marketing

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    11
    Decks
    262
    Flashcards
    2
    Learners
  • Marketing Management
    Marketing Management

    Marketing Management

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    Ch. 1 Overview Of Marketing, Ch. 2 Developing Marketing Strategies and a Marketing Plan, Ch.3 Social and Mobile Marketing ...
    11
    Decks
    261
    Flashcards
    16
    Learners
  • Intro to Marketing
    Intro to Marketing

    Intro to Marketing

    By: Sacha Chapuis
    First, Customer Behavior, Marketing Research ...
    7
    Decks
    156
    Flashcards
    4
    Learners
  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Catarina Paixão
    Competitive Marketing Strategies, Segmentation, Targeting and Positioning, Portfolio Management ...
    7
    Decks
    84
    Flashcards
    2
    Learners
  • MKT1002
    MKT1002

    MKT1002

    By: Amber Dhesi
    Lecture 2 Marketing Environment, Lecture 3 Marketing Strategy, Lecture 4 Consumer Behaviour ...
    17
    Decks
    982
    Flashcards
    2
    Learners

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