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BU325 Final

This class was created by Brainscape user reese cerkownyk. Visit their profile to learn more about the creator.

By: reese cerkownyk
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Decks in this class (18)

Ch 1 - Overview of Marketing
Marketing,
How marketing provides value,
Key aspects of marketing
28  cards
Ch 2 - Developing Marketing Strategies and a Marketing Plan
Marketing strategy,
Sustainable competitive advantage,
Developing customer value
30  cards
CH 3 - Analyzing the Marketing Environment
Microenvironmental factors,
Company capabilities,
Competition
21  cards
Chapter 4 - Consumer Behaviour
Consumer decision process,
Need recognition,
Functional needs
50  cards
Chapter 6 - Segmentation, Targeting, and Positioning
Stp steps,
Step 1 establish overall strategy...,
Step 2 segmentation bases
34  cards
Chapter 7 - Marketing Research
Marketing research,
The marketing research process,
Step 1 define the research proble...
37  cards
Chapter 8 - Developing New Products
Product,
Why do firms create new products,
Reasons for innovation
46  cards
Chapter 9 - Product, Branding, and Packing Decisions
Complexity of products,
In the complexity core customer v...,
Associated services or augmented ...
53  cards
Chapter 10 - Services: The Intangible Product
Customer service,
Services marketing differs from p...,
Four i s
39  cards
Chapter 11 - Pricing Concepts and Strategies: Establishing Value
The importance of pricing,
Perception of price,
The 5 c s of pricing strategies
74  cards
Chapter 12: Distribution Channels
Distribution channel,
Supply chain management,
Supply chain suppliers and producers
48  cards
Chapter 13 - Retailing and Omnichannel Marketing
Retailing position in supply chain,
Retailing,
Factors for establishing a relati...
42  cards
Chapter 14 – Integrated Marketing Communications
Integrated marketing communicatio...,
Three components of imc,
Communicating with consumers the ...
65  cards
Appendix 14A: Digital Marketing: Online, Social, & Influencer Marketing
The 4e framework for social media,
Excite,
Educate
12  cards
Chapter 15 - Advertising, Sales Promotions, and Personal Selling
The aida model,
Attention,
Aided recall
45  cards
Chapter 16: Global Marketing
Globalization,
Assessing global markets pest pol...,
Tariffs duty
38  cards
Chapter 17 - Ethics and Socially Responsible Marketing
Business ethics,
Marketing ethics,
Marketing societal issues
21  cards
Chapter 5 - Business-to-Business Marketing
Business to business marketing,
Manufacturing,
Service
35  cards

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BU325 Final

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