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Hospitality Marketing

This class was created by Brainscape user Ngan Tran. Visit their profile to learn more about the creator.

By: Ngan Tran
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Decks in this class (14)

Lesson 2
Culture,
4 factors affecting consumer beha...,
Subcultures
39  cards
Chapter 1: Marketing: Creating Customer Value and Engagement
Marketing,
5 core customer and marketplace c...,
Needs
35  cards
Chapter 2. Company and Marketing Strategy
Strategic planning,
Mission statement,
Steps in strategic planning
39  cards
Chapter 5: Consumer Markets and Buyer Behavior
Consumer buyer behavior,
Consumer market,
The model of buyer behavior
38  cards
Chapter 8: Products, Services, and Brands: Building Customer Value
Product,
Service,
Customer product
43  cards
Chapter 3: Analyzing the market
Marketing environment,
Microenvironment,
Macroenvironment
24  cards
Chapter 18: Creating Competitive Advantage
Competitive advantage,
Competitor analysis steps in anal...,
Competitive marketing strategies
15  cards
Chapter 4: Managing Marketing Info to Gain Customer Insights
Big data,
Customer insights,
Internal databases
20  cards
10. Market Segmentation, Persona, Targeting
Create value for customers,
Market segmentation,
Geographic segmentation
23  cards
11. Differentiation and Positioning
Competitive advantage,
Unique selling proposition,
A difference to promote should be
10  cards
9. Internal Analysis and SWOT
Internal analysis,
Capabilities,
Distinctive organizational capabi...
21  cards
8. Marketing Research
Marketing research,
Research,
Qualitative research
15  cards
Brand Promise
Brand,
Brand equity,
Brand image
5  cards
Revision everything
The marketing process creating an...,
Customer needs maslow pyramid,
Understanding the marketplace
112  cards

More about
Hospitality Marketing

  • Class purpose General learning

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