This class was created by Brainscape user Melina Maßmann. Visit their profile to learn more about the creator.
By:
Melina Maßmann
- decks
- flashcards
- learners
Decks in this class (17)
Chapter 8 - Importing, exporting and sourcing
Compare and contrast export selli...,
Identify the stages a company goe...,
Describe the various national pol...
32
cards
Chapter 9 - Global Market-Entry Strategies
Explain the advantages and disadv...,
Discuss the factors that contribu...,
Explain the evolution of cooperat...
25
cards
Chapter 10 - Brand and Product Decisions in Global Marketing
Chapter 13 global marketing commu...,
Compare contrast local products b...,
Explain how maslow s needs hierar...
30
cards
Chapter 11 - Pricing Decisions
Review basic pricing concepts tha...,
Identify the different pricing st...,
List some of the environmental in...
23
cards
Chapter 12 - Global Marketing Channels and Physical Distribution
List the guidelines companies sho...,
Name channel objectives regarding...,
Explain the terminology and struc...
32
cards
Chapter 13 - Global Marketing Communications Decisions I: Advertising and Public Relations
Define explain global advertising,
Globalisation product cultures wh...,
What are the top 10 global market...
30
cards
Chapter 14 - Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Define and explain sales promotion,
Utility of sales promotion,
Aspects to consider when deciding...
27
cards
Chapter 15 - Global Marketing and the Digital Revolution
Explain the brief history of the ...,
List additional milestones of the...,
Describe the three waves of the i...
23
cards
Chapter 16 - Strategic Elements of Competitive Advantage
Define the term industry,
Describe porters five forces mode...,
Explain force 1 threat of new ent...
28
cards
Chapter 17 - Leadership, Organisation and CSR
Who is the former ceo of hp,
What is a leader s task,
Who s in charge in 2015 3mabbchry...
16
cards
Chapter 7 - Segmentation, Targeting and Positioning
Describe global market segmentation,
Describe types of segmentation me...,
Describe geographic segmentation
31
cards
Chapter 6 - Global Information Systems and Market Research
Define information technology man...,
What is the business intelligence...,
Define intranet rte and edi as a ...
19
cards
Chapter 5 - The Political, Legal and Regulatory Environments
Describe sovereignty,
Sovereignty global market integra...,
Describe the political risk of go...
25
cards
Chapter 4 - Social and Cultural Environments
Tasks of global marketers regardi...,
Define and explain the term culture,
Definition of culture by hofstede
26
cards
Chapter 3 - The Global Trade Environment
Explain the general agreement of ...,
Explain the wto world trate organ...,
Explain preferential trade agreem...
21
cards
Chapter 2 - The global economic environment
Give an overview of the world eco...,
Zeroing on on economic systems,
Describe the economic system matrix
25
cards
Chapter 1 - Introduction to Global Marketing
History of going global,
Marketing and global marketing de...,
Describe the product market growth
21
cards
More about
International Marketing
- Class purpose General learning
Learn faster with Brainscape on your web, iPhone, or Android device. Study Melina Maßmann's International Marketing flashcards now!
How studying works.
Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.
Add your own flashcards.
Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!
What's Brainscape anyway?
Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.
We use an adaptive study algorithm that is proven to help you learn faster and remember longer....
Looking for something else?
INTERNATIONAL MARKETING
- 18 decks
- 205 flashcards
- 9 learners
Decks:
Chapter 1, Chapter 2, Chapter 4, And more!
Internal Medicine
- 107 decks
- 11597 flashcards
- 1141 learners
Decks:
Kaplan Im Gastroenterology, Davidson Alimentary Tract And Pancreatic, Symptom To Diagnosis Abdominal Pain, And more!
Marketing
- 21 decks
- 1585 flashcards
- 1444 learners
Decks:
Module 1 The Marketing Management Proces, Module 2 Corporate Strategies And Their, Module 3 Business Strategies And Their M, And more!
International Marketing
- 11 decks
- 234 flashcards
- 2 learners
Decks:
Chapter 1, Chapter 2, Chapter 3, And more!
