Zoella postmodernism Flashcards
Many postmodernist media products embrace surreal ideas and anti realism zoella doesn’t, what does she do instead?
Zoella is trying to create the illusion of reality to her audience
What is continuity editing and does Zoella use it?
It is designed to use different angles of the same shot to create smooth transitions, almost invisible so it feels like all one long scene to the audience and no Zoella doesn’t use it as it hard for vloggers to pull this off when they’re only using one camera
The shots of the vloggers messing up are kept in videos, why?
Because it makes them seem more relatable to audiences
What type of editing techniques are used that might be seen as uncommon in other media products?
Jump cuts
fades / dissolves
different types wipes
Why might vloggers opt to use these editing techniques?
It makes them seem more relatable or they may lack skill in editing and certain editing styles will have limitations due to the single camera set up
Why may vloggers choose keep in pauses and silences in their videos?
It shows them reacting to the natural world around them and makes them seem more relatable and real and not professional
The videos feel spontaneous and unscripted which appeals to audiences why?
As it shows fans the real Zoella
Why might Zoella and other vloggers use informal language such as slang and direct address?
To appeal to younger audiences
What are parasocial interactions and how to do they associate with Zoella
They are interactions with audiences which creates feelings that the audience is friends with her and know her and these create parasocial relationships which is what Zoella has with her friends
Why does Zoella use a wide range of emojis, graphics and codes superimposed on her posts?
To appeal to her younger fans as fresh and youthful
