Attitude Audience Flashcards
How does Attitude entice its audience with headlines?
The use of clickbait is used a lot throughout the website especially to highlight risky content
How are men targeted?
Through the number of stories about men and male issues
What age range are the articles focused on?
25-55
Attitude references the 90’s culture and celebrities quite a lot, why do they do this?
To appeal to audiences over the age of 30 and to make them feel nostalgic
What social media platforms do Attitude use?
They are Instagram and Facebook mainly reflecting the age of the audience choosing to neglected snapchat however they do have a TikTok account but they don’t upload very much
What does the use of politics related articles suggest?
That their audience is mature and older and are of decent a level in education
There are multiple mentions of print products, who does this appeal to?
This would appeal to an older audience who may still consume print products
How can we tell that Attitude is aimed at middle class wealthy audiences (ABC1) ?
The adverts used advertise things like luxurious holidays and escapes whilst also advertising high end brands such as Gucci
Attitude is for metrosexual men, from the content issued by Attitude how do we know this?
Theres lots of content about grooming, exercise and mens bodies
How are ‘reformers’ who want to help change the world targeted?
Due to a lot of social justice stories reformers will read them and want to help change the world
In terms of language how are older educated audiences targeted?
With the use of formal and complex language
Attitude offers a lot of stories and issues encountered by gay men - this is because …
It makes the content more relatable to gay men and maybe comforting to know others are going through the same and not feel alienated
Why do Attitude include a lot of gay male celebrities?
To appeal to gay men and bring in audiences who are already pre sold fans of these celebrities
The website lacks content about families or having kids, what does this imply?
The audience are single or child free
Why do Attitude Syndicate (publish) global stories?
To appeal / bring in global audiences
TRUE or FALSE
Attitude provides audiences with a lot of informative and educational content
True - They have stories that don’t revolve around the LGBT community such as news on illness and diseases in the world
TRUE or FALSE
It provides audiences with entertaining content
True - As well as having serious stories they also have gossip stories revolving around celebs etc
The LGBT community have been underrepresented in the media especially in things like lifestyle magazines - does Attitude fill this gap in underrepresentation
Yes, Attitudes provides stories that the LGBT community can relate to and identify with whilst also talking about stories within the community that the outside world would consider niche
Not all readers will have a preferred reading of Attitude and instead will take a oppositional reading, why is this?
(Stuart Hall)
Some audiences may say
- Theres too much focus on gay men
- Attitude neglects those other members of the LGBT community
