Attitude Audience

Question 1

How does Attitude entice its audience with headlines?

Answer 1

The use of clickbait is used a lot throughout the website especially to highlight risky content

Question 2

How are men targeted?

Answer 2

Through the number of stories about men and male issues

Question 3

What age range are the articles focused on?

Answer 3

25-55

Question 4

Attitude references the 90’s culture and celebrities quite a lot, why do they do this?

Answer 4

To appeal to audiences over the age of 30 and to make them feel nostalgic

Question 5

What social media platforms do Attitude use?

Answer 5

They are Instagram and Facebook mainly reflecting the age of the audience choosing to neglected snapchat however they do have a TikTok account but they don’t upload very much

Question 6

What does the use of politics related articles suggest?

Answer 6

That their audience is mature and older and are of decent a level in education

Question 7

There are multiple mentions of print products, who does this appeal to?

Answer 7

This would appeal to an older audience who may still consume print products

Question 8

How can we tell that Attitude is aimed at middle class wealthy audiences (ABC1) ?

Answer 8

The adverts used advertise things like luxurious holidays and escapes whilst also advertising high end brands such as Gucci

Question 9

Attitude is for metrosexual men, from the content issued by Attitude how do we know this?

Answer 9

Theres lots of content about grooming, exercise and mens bodies

Question 10

How are ‘reformers’ who want to help change the world targeted?

Answer 10

Due to a lot of social justice stories reformers will read them and want to help change the world

Question 11

In terms of language how are older educated audiences targeted?

Answer 11

With the use of formal and complex language

Question 12

Attitude offers a lot of stories and issues encountered by gay men - this is because …

Answer 12

It makes the content more relatable to gay men and maybe comforting to know others are going through the same and not feel alienated

Question 13

Why do Attitude include a lot of gay male celebrities?

Answer 13

To appeal to gay men and bring in audiences who are already pre sold fans of these celebrities

Question 14

The website lacks content about families or having kids, what does this imply?

Answer 14

The audience are single or child free

Question 15

Why do Attitude Syndicate (publish) global stories?

Answer 15

To appeal / bring in global audiences

Question 16

TRUE or FALSE
Attitude provides audiences with a lot of informative and educational content

Answer 16

True - They have stories that don’t revolve around the LGBT community such as news on illness and diseases in the world

Question 17

TRUE or FALSE
It provides audiences with entertaining content

Answer 17

True - As well as having serious stories they also have gossip stories revolving around celebs etc

Question 18

The LGBT community have been underrepresented in the media especially in things like lifestyle magazines - does Attitude fill this gap in underrepresentation

Answer 18

Yes, Attitudes provides stories that the LGBT community can relate to and identify with whilst also talking about stories within the community that the outside world would consider niche

Question 19

Not all readers will have a preferred reading of Attitude and instead will take a oppositional reading, why is this?
(Stuart Hall)

Answer 19

Some audiences may say
- Theres too much focus on gay men
- Attitude neglects those other members of the LGBT community