Theorists

Question 1

Steve Neals Genre Theory

Answer 1

An audience might like a film because it follows all the codes and conventions or because it subverts away from the typical conventions

Question 2

Roland Barthes Semiotics

Answer 2

Media products with codes that the audience can decipher i.e Red is Danger or Suits mean wealth

Question 3

Claude Levi Strauss Binary oppositions

Answer 3

Theory that suggests that a good story revolves around conflict i.e Good vs Evil

Question 4

Propp’s character types

Answer 4

All stories have similar characters who help the narrative of a story.

Hero, Villain, Dispatcher, Helper, Donor, Princess, Prize

Question 5

Blumer and Katz Uses and Grats

Answer 5

Personal identity, Entertainment, information, social interactions

Question 6

Stuart Hall reception theory

Answer 6

The media pass along messages based on how audiences read it.

Preferred, Negotiated, Oppositional readings

Question 7

Van Zoonen

Answer 7

Believes the media portray images of stereotypical women and this behavior reinforces societal views

Question 8

David Gauntlett Pick n Mix

Answer 8

Allows audiences to pick which aspects of a text they want to construct their identity with, leaving other bits alone

Question 9

Curran and Seaton

Answer 9

states that the media (such as newspapers) are owned by large conglomerates, resulting in lack of creativity and thought. They say they will produce repetitive media that they know will sell because it will make a profit and gain the owners of these companies power