Zoella Flashcards
When was blogs with vlogs launched?
February 2009
How many follower did her blog have by the end of 2009?
1000
When was her first YouTube channel launched?
Zoella, in 2009
What was her YouTube focused on?
Blog centre on fashion, beauty and lifestyle tips
When was her second YouTube channel launched?
September 2012
Since rebranding as Zoe Sugg what has she focused on?
Parenting
What is participatory culture?
Liking, commenting or sharing
What is collaborative content?
When creators with with others to enhance their popularity and success
How is autenticity created?
Single camera angle
Conversational tone
Handheld POV shot
Spontaneous and unscripted
What is para social interaction?
The illusion of face-to-face interaction and conversation
How is para social interaction constructed?
Direct mode of address
Camerawork
Mise-en-scene
Linguistic features
What is virtue signalling?
Stars will talk about their own struggles
Creates an intimate medium
Promote their own good deeds
What was Alfie Deyes criticised for in 2018?
“Poverty porn”
Vlog on “living on £1 per day”
Why was the £1 a day controversial?
Media that either objectifies people facing economic hardship for the sake of entertaining privileged audiences or exploits their conditions to generate sale or donations is wrong
Where does Zoella live?
£1.7 million mansion in Brighton
How does Zoella illustrate the hyper-real?
Engages with her fas in a conversational way
Makes her vlogs seem intimate
What has Zoella been criticised for?
Charing £50 for a calender
Furloughing staff during Covid
Who was her book written by?
Ghostwritten
How is editing blurring the boundaries between the real and media real?
Can remove anything that the creator might not what the audience to see
How does Zoella emphasise the idea of “closeness”
Through close ups and mid shots
High key lighting
Completes challenges and has conversations which make her seem reltable
What is postmodern in Zoellas vlogs?
Her revealing the mechanics and process on how she shoots her videos
How is simulacra shown within Zoella?
When Zoe Sugg and Alfie Deyes play sims and create characters of themselves
What does Zoella represent?
Her brand
Young career women
An aspirational role model
Affluence
White western beauty ideals
Capitalist consumer culture
How is Zoella snobby?
She was accused of calling people “chavs”
How does Zoella create para-social interaction in the “Valentines day wedding plans, home makeover and baby 3?” video?
She sits on the floor with her daughter
She uses hand gestures, direct eye contact and sits in casual attire
Eye level shot and static camera as if opposite a friend
How does the “Princess Peaches goes to Brighton and meets Zoella by accident” link to postmodernism?
The encounter only seems to occur for the pupose of the video being shot
Simulacra in PP
Copy of a copy, PP is presented as alike to Zoella
Time space compression in PP
Their tedious journey takes minutes
They move around rapidly
Break down of metarnarratives in PP
Pcks and mixes from different elements to formulate an identity and builds a self from disconnected activities
Style over substance in PP?
There is no real depth to the video
Self-referential in PP
Camera adjustment and obvious “set up” that she’s gone there to see Zoella
How does Zoella create reality?
By representing women, girls, mothers, girlfriends and people with mental health struggles
What is symbolic representation?
Where something, such as an image, word or sound is associated with the thing it represents
Symbolic representations tend to be culturally specific
Pink is often a symbolic representation of females (Gender Reveal party cakes)
What is iconic representations?
Representations cosely resemble, or looks like, the thing they represent. Due to this they often mask or blur the boundaries between the real and the fake.
