Attitude Flashcards
What is attitude?
An online monthly British gay lifestyle magazine
Who is Attitude published by?
Independent stream publishing LTD
When was the print version first published?
1994
When was the website launched?
2014
Where were international editions published?
Belgium
Netherlands
Vietnam
Who is Attitude funded by?
Advertising
Who is Darren Styles?
A shareholder
How can Darren Styles, a shareholder, help the magazine?
He is gay himself, so has an ethos to provide a text for a specialised audience that is respectful, inclusive and celebratory
What has been banned in advertising?
Gender stereotypes, companies can be taken to court if they do so
Common stereotypes of gay and trans people
Campness
Obsessed with physique
Hypersexualised
Sarcastic/bitchy
Victim/vulnerable
Gay best friend
What had Attitude been accused of?
Being ethnocentric
Who called out racism?
Cliff Joannu, the editor in chief of attitude
What does Manual Alvarado argue?
Black models are constructed as exotic wit their feathers, makeup and almost magical appearences
How is Munroe Bergdorf re[resented?
As a trans women, but conforming to what cisgender women would want to be represented like
What is Attitude lacking?
People of colour
