Vogue Flashcards
Who was Vogue first published by?
Arthur Turnure
When was Vogue first published?
1892
How often does the magazine come out?
Monthly
Who was Vogue originally for
The elite and those landed with wealth
What did Vogue provide for people at first?
An aspirational lifestyle
What did it have a focus on
European fashion
When did sales of US vogue quaruple?
1914-1916
When was the first international edition laucnhed?
1916
What made Vogue attractive to customers
Thick glossy paper
Monthly publication
Lots of pages
High end photography
Who purchased Vogue in 1909?
Conde Nast when it had a weekly. circulation of 14,000 copies and an annual revenue of $100,000
Who was Vogue read by?
Men and women, mainly women as it was more female fashion oriented
What did the British version focus on?
Bohemian fashion
Who was the first editor and what did she focus on?
Dorothy Todd
Less focused on fashion and more on covering art and subcultural sexuality
What did Vogue include in the 1960s?
Health and beauty tips
Recipes and cookery items
Sewing and knitting patterns
Relationship and sex advice
Reviews of theatre, music and art
What were people afraid of in terms of women’s magazines promoting
Sex outside of marriage
Corrupting influence on women
What were the representations in Vogue like in the 1960s?
Middle/upper class
Younger models
Narrow beauty ideals
Thinness
No obviously disabled models
Male and female only
White people mainly
What are the representations like in Vogue now?
Celebrates cultural, age, gender, sexuality, class, race and ethnicity diversity
Who is the new head of British. Vogue? (from October 2023)
Chioma Nnadi
First woman of colour to run British Vogue
Who was the editor in chief of UK Vogue from 2017-2023?
Edward Enninful
First black gay male editor of UK Vogue
What is one full page advert worth in Vogue?
£36,000
How does Vogue position audiences?
To see consumption as natural and normal
