Zendaya Flashcards
media CSP
What brands are/have zendaya been the face of?
Valentino, Covergirl, Bulgari, and Lancome.
Zendaya brand values
feminism, racial equality, self love, inclusivity, media promotion, social justice.
how is she a role model?
through her fashion, morals, ventures, and opinions.
theory to apply
gerbner’s cultivation theory can be linked to zendaya as audiences view the world as representations they see in the media, and zendaya heavily promotes very inclusive and woke concepts, which can be viewed as either prefered, negotiated, or oppositional.
descent
she is african american, with some german blood.
early career
she found fame as an actress and dancer on the TV show shake it up, and then began releasing some music such as her most popular song ‘replay’.
brand ambassadors
Louis Vuitton and Lancome
social media content
personal life, commitment to social justice, promoting her projects, and brand partnerships.
morals
she exclusively only associates herself with or works on projects who’s values align with hers.
famous projects
Euphoria, The Greatest Showman, Spiderman, Dune, Shake it Up.
