Media Theories Flashcards
Blumler and Katz
uses and gratifications = states that we as consumers conciously choose what we want to see in media, depending on our needs and preferences. Information, Entertainment, Identity, and Social Interaction.
Stuart Hall 1
reception theory = each piece of media has intended messages from its creator, these can be either preferred, negotiated, or oppositional, this ties in with active and passive audiences.
clay shirky
end of audience = modern audiences are turning into creators, audiences are no longer passive due to social media, technology has changed our behaviour and instead of passively consuming, we contribute to media.
albert bandura
bobo doll experiment = children and auidences immitate what they see in the media, particularly younger more impressionable people.
gerbner
cultivation theory = audiences perception of reality, studied how much tv people watched and how they answered questions about crime, heavy tv consumers were either hugly over or under estimating. the more we see certain representations, the more we believe them.
roland barthes
semiotics = the study of signs and meaning, signifiers and signified
todorov
narratology = all naratives share a basic structure, moving from one equilibrium to another
steve neale
genre theory = genres have codes and conventions but must incorporate variation and change, they sometimes overlaps called hybridity.
strauss
structulaism = the underlying structure through which meanings are made, meaning is often produced through bianary opposites e.g. good vs evil
Stuart hall 2
representation theory = through stereotyping to characteristic or traits, representations are constructed
gauntlett
identity theory = media provides us with tools that we use to shape our identities
van zoonen
feminist theory = gender is constructed through discourse changes depend on social or historical context, the objectification of women’s bodies is core to western patriarchal culture.
