the voice Flashcards
media csp
1
Q
who is the target audience?
A
black british, 18-50
2
Q
psychographics
A
reformers, succeeders, mainstreamers.
3
Q
uses and gratifications
A
surveillance, personal identity, and entertainment.
4
Q
why was it created
A
made in early 80’s as a neccessary peive of media for black communities to relate and resonate to with non bias coverage on events such as the riots in the 80’s which heavily criminalised black people in mainstream media.
5
Q
who created it
A
it was created by Val Mcalla as an independent with only a 4000 copy print run, expanding to 53,000 after 8 years.
6
Q
funding
A
funding was secured by Barclays bank because of a pr move attempt by them to brand themselves as non racist after a scandal which painted them as otherwise.
