Your Guide To Beach Safety Flashcards
What type of text is this?
An information text
Describe the font of the titles
It is distressed font so it looks like sand
What does the logo do?
-Proves that the leaflet is from a real company which is called the RNLI
What does the national beach safety council stamp do?
- Shows that the information contained in the leaflet is reliable as it has been approved by the Notional Beach Safety Council company
- Appeal to expertise
What effect does “Your guide to a safe and fun time at the seaside” give?
As it is in the second person, it directly addresses the readers
What is the purpose of having an RNLI coastguard in the back of the photo on the front cover?
It is to show that the coast guards are operating both literally and metaphorically - always there to keep people safe
What is the purpose of the yellow box on the back cover of the leaflet?
To provide key information
Why are there details at the bottom of the back page of the leaflet, such as the RNLI’s email?
To provide contact details for situations which are not an emergency
What is “RNLI lifeboats, lifeguards, life first.”?
The company’s slogan
What does the red background symbolise?
Danger and it suggests that the connection between red and danger has already been culturally decided.
“Caroline Yard will never forget”
Definite future tense
“Relaxing on the beach with my daughter…”
Personal anecdote/account in the first person
What does the first paragraph of the true story do?
Foreground the danger
“Swept towards some rocks”
Conventional metaphor
“The water was like a whirlpool”
Simile
“Mark and a surfer called Mike…boys are going to drown”
Modelling good practise to the reader and showing how important lifeguards are.
“It seems to take a lifetime”
Hyperbole
“Bernadette”
Personalisation
“When you think your boys are going to drown”
In second person to address and involved reader
“Shaking with shock”
Sibilance
“I’ll certainly always go to a lifeguard-patrolled beach in future, and I know the boys will too”
Definite future tense
What is the “Rips” yellow box?
An instruction text
What does the warning sign so?
Represents action
“Don’t panic”
Contractions are informal language to narrow gap between reader and writer
“Keep”“Raise”“Never”“Swim”
Imperatives
“999”“112”
Key numbers are in bold font
What is the purpose of the bullet points?
To make the text easier to read at a glance
Why are the diagrams and the captions in an informal style (e.g tape on corner of diagrams)
To make it easier to relate to them, but the diagrams are there to instruct.
The headings
These are in distressed font
The flag diagrams
Make sure readers know what to look out for and are colourful so they attract the eye of readers
Descriptions about flags
Short, simple sentences there to inform readers about the meaning of each flag
“Danger!”
Imperative
Key information blue box
Repeated at the bottom of most pages throughout the leaflet
“One of the best all-round activities you can do”
An opinion with a second person tone which is not too scary
“Most fantastic”“great start”
Opinions
“You’re”
Contractions are informal
“Follow”“check” etc
Imperatives that get to theorist and display rules and guidelines boarders should follow
Bullet points
The use of bullet points creates an easy to understand list full of information but in a small space
Blue box
Gives key information and tips
What style of writing is the leaflet
Starts of informing but ends with persuasive writing
Use of statistics
“230 lifeboats” etc - makes the RNLI seem good at what they do
“Funded by you”“lifesaving advice and information”“ordinary peripheral, extraordinary acts” sections
Makes people feel inclined to help and text is more formal, but is opinionated.
“Seamless rescue service”
Fully in control
“When someone is drowning”
Emotive
“They look out for potential problems before they develop into something worse”
Reverse slippery slope is used
“Will you help us meet that need?”
Rhetorical question
“Phone…”
Imperative
Bottom of red box has a bigger version of the RNLI slogan.
- Stresses that what they do is not eye-catching as they rescue people in danger first
- Emotive language of slogan is a persuasive technique along with slippery slop
