Climate Change webpage - Greenpeace UK Flashcards
What is significant about the logo?
It is green which has connotations of the environment.
What are some of the features of the webpage (6 in total)?
1) There is a banner photograph
2) It’s interactive (“Sign up for e-updates”, “Take action” “Donate)
3) There is a sidebar with specific topical issues
4) There is another sidebar with links
5) There is a picture
6) There are hyperlinks
What impact does the picture have?
It proves that actions have an impact and that ice is melting.
What does the sidebar with links do?
It helps navigation.
What is the general tone of the piece?
It’s quite technical and semi-formal but it has contractions which narrow the gap between the author and the reader.
Describe the first few sentences.
The sentence is a point, it is short and sharp. the following sentence backs this up with evidence. It is a slippery slope argument.
What effect does the first paragraph have?
It is designed to scare the reader. “…could face extinction” is very final and pressuring. It is also pessimistic.
The entire text is emotive. What effect does this have?
It creates a sense of urgency e.g “people are dying”
“But catastrophic climate change isn’t inevitable” —–> opening sentence of second paragraph
This conveys a sense of hope and that there is still a chance.
What effect does “we know” have?
It implies that everyone should know.
What is the general effect of the second paragraph?
It is optimistic and has the feeling of empowerment.
The phrases in green are glossed. What effect does this have?
It leaves room for more information and allows people of all intellect to understand.
What impact does the word “dependence” have?
It implies that we rely too much on fossil fuels and that we shouldn’t do so.
What does the reader ask themselves after reading the sentence describing technology that could reduce the amount of fossil fuels we use?
Why aren’t we using it?
What does “If we” imply?
It implies that everyone is involved and that it is a group effort.
What effect does listing the available technology to combat climate change have?
It shows the science behind their ideas which makes them more credible and gives hope.
What is the significance of “ready-to-go”?
It’s a compound adjective which implies that the threat is immediate and not far into future. It stresses the point that we need to take immediate action.
How is the third paragraph written?
It is made up of mostly opinions which are presented as facts.
Why are plural pronouns used repeatedly?
To create a sense of identification and to empower them.
What techniques does the phrase “catastrophic climate change” use?
Alliteration and repetition
Why is “can” in “We can” written in bold?
It stresses that stopping climate change is achievable.
What tone does the last three paragraphs (under the heading “What you can do”) have?
More hopeful
What does the single sentence “All that’s missing is the action itself” imply?
That it is our fault.
What effect does using numbers in piece have?
They make the threat more realistic/immediate as it proves that there is real evidence.
