YIELD MANAGEMENT Flashcards
1
Q
- also known as “Revenue
Management”, is a pricing structure that drives
prices higher as the time (or use) of the product
approaches.
A
YIELD MANAGEMENT
2
Q
What are the 4cs of yield management
A
Calendar
Clock
Capacity
Cost
3
Q
(how far in advance reservations
are made),
A
Calendar
4
Q
(the time of day service is offered)
A
clock
5
Q
(the inventory of service
resources),
A
Capacity
6
Q
(the price of the service) to manage.
A
Cost
7
Q
available capacity is
divided into fare classes and each fare
class is allocated a fixed number of seats;
A
fixed allotment
8
Q
is the approach
taken to controlling bookings that
improves on the limitations of the fixed
allotment approach.
A
dynamic nesting
