VERSIONING Flashcards
is the process of creating and
managing multiple versions of a product or
software, or the practice of changing products to
suit different markets.
VERSIONING
involves creating
different models of a product and selling
them at different prices. This is common
in the auto industry, food products, and
subscription services.
PRODUCT VERSIONING
involves
assigning unique version numbers or
names to different states of software.
Version numbers are usually assigned in
increasing order and correspond to new
developments in the software.
SOFTWARE VERSIONING
involves using
a number to refer to each new form of a
document or file. For example, MacOs has
a feature called Versions that allows uses
to browse and save past versions of
documents.
DOCUMENT VERSIONING
involves
changing a landing page to suit different
markets or customers. This can provide
measurement opportunities and an
advantage in search engine marketing.
LANDING PAGE VERSIONING
involves selling a
product at a lower price in one place and
selling accessories for it at a higher price
in another place.
PRICE VERSIONING
The good
product is priced lowest and has lowest
features and benefits, while the best
product is priced highest and has the
most features and benefits.
GOOD BETTER BEST PROGRESSION
producing an enhanced version is less
than that of producing individual
products that can be added to deliver
same benefit the version will be
profitable
MARGINAL COST
the many benefits
delivered through the products are
sources of gains, while the benefits are
bundled in a single product the customer
are encourage to select the higher-value
product.
PROSPECT THEORY
the tendency of
customer to select the middle option
because it delivers the best utility for the
price paid. They find it more safe and
comfortable
EXTREME AVERSION
in managing number versions,
firms should highlight the highest
priced-version and presents product in
descending order.
Version Range, Order and Number
Effects
when individual
products within a versioning line-up are
discounted. The price differences between
the product will change. Changing price
differentials between versions can
influence customer choices regarding
their desired versions.
DISCOUNTING POLICY
