APPLE QUIZ Flashcards

1
Q

what is the primary purpose of yield management

A

to maximize profits through dynamic pricing

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2
Q

this is often a reaction of firms to price reductions made by competitors in various ways

A

reacting to price reductions

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3
Q

a serious violation of antitrust laws where businesses conspire to set prices rather than allowing market forces to determine them is called

A

price fixing

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4
Q

it aims to ensure fair competiton and protect consumers in the marketplace

A

law of pricing

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5
Q

this strategy aims to encourage trial and establish a customer base, setting a low initial price to quickly attract customers and gain market share

A

penetration pricing

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6
Q

this strategy can help recover development costs quickly but may limit early market penetration setting a high initial price to maximize profits from early adopters willing to pay more.

A

skimming pricing

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7
Q

it refers to strategy of adjusting prices at different stages of a product’s life cycle, which typically includes four main phase: introduction, growth, maturity, and decline

A

product life cycling

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8
Q

which of the following industries is not typically associated with yield management?

A

grocery stores

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9
Q

what does dynamic pricing allow sellers to do

A

adjust prices based on real-time demand

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10
Q

in the fixed allotment approach, how is capacity divided among fare classes

A

into specific fare classes with a set number of seats

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11
Q

dynamic nesting in yield management helps to

A

optimize bookings without rejecting high fare reservations

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12
Q

what happens when all seats in lower-priced fare classes are booked under dynamic nesting?

A

protection levels for higher fare classes are immediately covered

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13
Q

a key characteristic of markets using yield pricing is that

A

customers display sporadic purchasing behavior

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14
Q

to manage cancellations, what can airlines do according to yield management strategies?

A

add canceled seats back to booking limits of fare classes

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15
Q

what is booking control in the context of yield management

A

steering customers to higher-priced options when lower-priced ones are unavailable

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16
Q

what is the main risk associated with the fixed allotment approach

A

selling cheaper seats instead of higher priced seats

17
Q

from a market perspective, yield management is favored by ____ markets , with multiple customers exhibiting different willingness to pay that is partially correlated with the time of purchase

18
Q

yield management uses _____ to manage the availability of price increases

A

booking control

19
Q

what is the dominant approach to booking control in yield management

A

dynamic nesting

20
Q

because future demand is uncertain, capacity allocation decisions must be made using

A

probabilities

21
Q

yield management uses capacity allocation rules to determine ______ of price classes

A

booking limits

22
Q

this refers to underlying market conditions and characteristics that can initiate or exacerbate price wars

A

reacting to price reductions

23
Q

a scenario in game theory that illustrates how two rational individuals may not cooperate, even if it is in their best interest to do so.

A

prisoner’s dilemma

24
Q

this occurs when competing businesses lower prices in an aggressive manner to gain market share, attract customers, or respond to competitor actions

A

price wars

25
Q

a strategy where businesses sell more reservations than available inventory, anticipating that a certain percentage of customers will cancel or not show up

A

overbooking

26
Q

this occurs when customer do not show up for their reservations

27
Q

this refers to customers who cancel their booking where yield management strategies often account for cancellation rated when pricing and availability

A

cancellations

28
Q

a more flexible approach where fare classes are adjusted based on real-time demand and booking patterns

A

dynamic nesting

29
Q

the practice of allocating a set of number of seats or inventory at specific fare classes for a given period

A

fixed allotment

30
Q

a pricing strategy that helps businesses optimize revenue by managing the availability and pricing of their products or services, particularly in industries with perishable inventory, such as airlines, hotels, and car rentals.

A

yield management.