Year 12 Theorists Flashcards
Stubbs’ dichotomy (written)
Written language: Formal, public, planned, non-interactive, non co-present, standard english
Stubbs’ dichotomy (spoken)
Spoken language: Casual, private, spontenous, participatory, face-to-face, non-standard
Negative Politeness (Brown and Levinson)
A technique used to avoid imposition on the hearer: avoid embarrassment and awkwardness
Positive Politeness (Brown and Levinson)
Looks to minimise threat to hearers positive face: make them feel good
Sadker and Sadker
Boys are less likely to be reprimanded for calling out in class
Bing and Bergvall
People who don’t fit into the male-female dichotomy are marginalised through language
Face Theory (Erving Goffman)
The way we look to present ourselves is our face; to cooperate with speaker is to save face, lack of cooperation is face threatening
Politeness Principles (Lakoff’s three Maxim’s)
- Don’t impose on the receivers life: but if you can’t, use apologetic language
- Give options: avoid forcing other speakers into a corner
- Make the receiver feel good: pay complements, take interest
Accommodation Theory (Howard Giles)
We adjust our speech to either accommodate our audience (convergence) or to distance ourselves from them (divergence)
Grices’ Maxim’s
- Quantity: The amount of speech is correct for the conversation
- Relevance: Is it relevant to the topic
- Manner: Is it (the way you speak) confusing?
- Quality: Is it the truth as you know it?
Reception Theory (Stuart Hall)
Producers ‘encode’ their texts, audiences ‘decode’ them
How do audiences ‘decode’ the ‘encoded’ texts (Hall’s Reception Theory)
- Dominant: they decode the text as the publisher intends
- Negotiated: they understands what’s been encoded but doesn’t agree with the meaning
- Oppositional: reader opposes what the producer has put
Fairclough on Power
There is instrumental power and influential language
What is instrumental power? (Fairclough on Power)
Where the producer has authority behind the language
What is influential language? (Fairclough on Power
Where the language used is persuasive but the producer has no authority