Year 1 Chapter 1 social influences Flashcards
Compliance is a type of conformity. what do psychologists mean by compliance?
- A superficial and temporary form of conformity where we publicly agree but privately disagree
- Only lasts as long as the group is around
What is meant by identification?
- A moderate type of conformity where we act in the same way as the group because we value and want to be apart of it
- We don’t necessarily agree with everything it stands for
Outline 2 differences between internalization and compliance
- Compliance - public acceptance and private rejection
- Internalization - public and private acceptance
Explain what is meant by normative and informational social influences
- Both explanations for conformity
- NSI - conformity in order to be liked / fit in -> usually leads to compliance
- ISI - conforming in order to be right - conformity occurs when situation is novel, the correct course of action is unclear or an expert is present -> most likely leads to internalization
Describe the study done by Lucas et al in 2006
- Used mathematical problems to provide support for informational social influence
- Participants had to give answer to easy and difficult maths questions
- Increased conformity for difficult questions - especially for people who rated their own ability as poor
- Shows that people conform when they do not know the answer. We look to others and assume they’re right - predicted by ISI
Research often assumes that either NSI or ISI is responsible for conforming. However, it has been claimed that both may always play a role. Explain this
- Assumption is that behaviour is due to either NSI or ISI but it could be both
- In Asch’s research conformity dropped when another dissenter was introduced -> reduction in NSI (social support) or in ISI (more information)
- The respective roles of ISI and NSI are difficult to dis-tangle, which cast doubt on whether they are separate processes
What support for NSI was provided by Asch’s study
- Participants went along with a wrong answer because the other people did
- When asked why they said it was because they feared disapproval by others
- PPTs conformed in order to be accepted and gain social approval
What has research shown about the role of individual differences in conformity?
- Some people feel more need to be liked than others - going to be more affected by NSI
- nAffilators have a greater need for affiliation - relationships with others
- McGhee and Teevan nAffilators conform more
- Conformity does not apply universally
In relation to Asch’s research, explain what’s meant by the terms unanimity and task difficulty
- Unanimity; the extent to which all members of a group agree
- Asch; The majority was unanimous when all confederates chose the same comparison answer - produced the greatest level of conformity
- Task difficulty; Asch’s study becomes more difficult when it becomes harder to work out the correct answer
- Asch; conformity increases with task difficulty, as PPTs assume the majority is right
Describe Asch’s study of conformity. Include details of what he found in your answer
- Showed participants two white cards - one had three lines of different length and had one standard line
- Participants had to match two lines of the same length
- Each participant was tested with a group of confederates, who after the first few trials started given the wrong answer. All confederates gave the same wrong answer
- Overall, the participants gave the wrong answer 36.8% of the time
- Every participant conformed at least once, meaning that 75% conformed once
- When asked why they conformed, they said “avoid rejection” (NSI)
State two limitations of Asch’s study
- A child of it’s time
- Perrin and Spencer repeated the study in 1980 in the UK
- only one student out of 396 conformed
- The 1950’s were a very conformist time in America - made sense to conform to establish norms
- This means that people may have conformed because it was the normal thing to do (we now live in a less conformist age)- Artificial task and situation
- Participant knew they were part of a study and may have just gone along with the study
- The task was fairly trivial barely resembling real life - conforming had no negative consequences
- The tasks cannot be generalized
- Artificial task and situation
Explain the ethical issues with Asch’s study
- Deception - they thought the other people were part of the study
- Benefits outweighs the cost - Gives us information about conformity in society and shows us the possibility of conforming and how these can be combated
- These ethical issue were fairly trivial (mild embarrassment) and was dealt with by a de-brief
Explain why Asch’s finding have limited application int eh real world
- Only men were tested
- research suggests that women may be more conformist because they’re more concerned with social relations
- All participants were from the USA - an individualist culture
- In individualist cultures people are a lot more concerned with themselves
- In collectivist cultures conformity rates were a lot higher -> such cultures are more concerned with group needs
- Conformity rates could be much higher than Asch suggested
- His results only apply to western men as they do not take gender or culture into account
Explain what is meant by social role. Use an example in your answer
- The parts people play as members of society. E.g. teachers, teenagers, student, ect.
- This is accompanied by the expectations people have of these roles “should” be have
Outline the procedure, finding and conclusion from the Stanford prison experiment
- Mock prison created and PPTs randomly assigned to either prisoner of guard
- Prisoner PPTs arrested at home, strip searched and blindfolded
- Roles clearly divided - prisoners had sixteen rules to follow, which were enforced by the guards, who were all dressed in uniform and wore tinted glasses. Guards had total control
- Guards took to their role quickly - consisting of harassment and abuse
- Prisoners rebelled, was shut down quickly be the guards
- Prisoners became subdued and depressed
- Experiment had to be stopped after six days instead of the planned fourteen
One strength of the SPE is the level of control. Outline what is meant by this and why it’s a strength
- All the PPTs were psychologically tested and randomly assigned
- This meant that individual differences could be minimalism and the behavior displayed would be down to the role and not down to personality
- Increases the internal validity as it means it’s easy to draw conclusions about the cause of behavior
Critics have argued that Zimbardo exaggerated the role of the situation - explain this
- The role of the situation could have been exaggerated and the role of personality could have been minimized
- Not all the guards behave the same - some were brutal but some were fair and some were kind
- Social role may have not caused behavior as guards still saw the difference between right and wrong
Why has it been argued that the SPE lacks realism?
- Banuazii and Mohavedi
- The performance of the PPTs during the study were based on stereo-types of people are “supposed” to behave
- E.g. one guard based his character on ‘cool had ‘Luke’
- Means that the results may have not been down to social roles
- However Zimbardo claimed quantitative data gathered during the study indicated that prisoners thought the prison was real - just run by psychologists
- It seems on balance that the situation was real to the participants which contrasts the claims made by
Outline one ethical issue with Zimbardo’s research
- When PPTs asked to leave the study Zimbardo responded more like a prison warden rather than a researcher
- Protection from harm was the biggest issue - allow prisoners were allowed to leave it was much later than it should’ve been
- Zimbardo should’ve remained detached
Outline the study done by Haslam and Reicher and explain why this challenges Zimbardo’s conclusions about social conformity roles
- Replicated the SPE but in Britain
- Findings were different - Prisoners formed a collective identity and took over the prison - attributed to social identity theory - the guards didn’t manage to achieve this
- In the SPE Zimbardo argued that the people conformed to their role quickly and easily and the behavior of the PPTs stemmed from these roles
- However, we can see from the BBC prison experiment that the social roles are not taken on easily or naturally - which is also seen in the SPE where the guards were actually helping the prisoners