Ya Kun's Vision and Mission Statements Flashcards

1
Q

What does a businessman experience when running a business?

A
  1. Challenge
  2. Excitement
  3. Ups and downs
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2
Q

Why should a business have its vision and mission statements?

A

To help the business have a goal and a purpose in order to guide it on what it wants to do.

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3
Q

What are Ya Kun’s vision and mission statements?

A
  1. To make Ya Kun a household name.

2. To make Ya Kun’s products more accessible to the consumers / customers / people.

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4
Q

What are the five Ps of Ya Kun’s mission statement?

A
  1. Preserve Ya Kun’s unique and rich heritage that it has built since 1944. It was to preserve whatever it has.
  2. Perpetuate its belief… That a good toast can buy kinship, friendship and partnership.
  3. Persevere… Always need to persevere to achieve its twin aims / objectives of affordability and availability of its products.
  4. Pursue excellence in its customer service.
  5. Position itself as the forefront of innovation for product development.
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