Ya Kun's Branding Strategies / Trade Mark

Question 1

List the factors that Ya Kun must bear in mind when running its business.

Answer 1

1. Branding… Need to have a good brand / good name for its business, e.g. logo, tagline, mascot to make known its brand.
2. Owner’s firm / unwavering belief in its brand name.
3. Protection of its brand because no one else will;

Question 2

How does Ya Kun make its brand name well-known / well-recognised?

Answer 2

Through the use of:
1. Symbol... with the use of Chinese calligraphy
2. Name... Chinese Character
3. Colour
4.

Question 3

Why did Mr. Adrin Loi emphasize on the protection / upholding of Ya Kun’s brand name?

Answer 3

1. because no one else will
2. so that the brand name will be diluted
3. so that the brand name will not be abused

Question 4

Why did Ya Kun trade mark its brand locally and overseas?

Answer 4

So that it will not:

1. used by anyone
2. be abused

Question 5

List the countries that Ya Kun trade mark has been registered.

Answer 5

Indonesia, Philippines, Korea, Taiwan, Japan, United Arab Emirates, Denmark, Cambodia, China.

Question 6

Why is Ya Kun especially particularly about registering its trade mark in China?

Answer 6

Mr Adrin Loi feels that the Chinese from China will take advantage and profit from the use of Ya Kun’s brand name / trade mark.