Ya Kun's Business Model

Question 1

List the factors that Ya Kun needs to bear in mind when managing / running / operating its business?

Answer 1

1. Franchising
2. Trade name, i.e. good brand name / good reputation
3. Marketing
4. Administrative work
5. Intellectual Property Rights… trade name, Ya Kun’s kaya

Question 2

Where are Ya Kun’s kaya sold at?

Answer 2

Exclusively in Ya Kun outlets and no where else.

Question 3

Can people purchase / buy Ya Kun Kaya at the supermarkets, hypermarkets or convenience stores?

Answer 3

No.

Question 4

What is the purpose of Ya Kun’s marketing efforts?

Answer 4

To let the public be aware of the kind of trade / business that Ya Kun is in.

Question 5

What are Ya Kun’s marketing strategies?

Answer 5

1. To always talk about food to the people.
2. Giving loyalty cards to customers.
3. Making vouchers available for purchase by anyone.
4. Tie up (i.e. Affiliation) with big companies in such a way that Ya Kun’s products can be redeemed by them.
5. Attractive / Well-designed posters, especially for new products to create awareness and patronage of its outlets.