WW Design Committee

Question 1

What are the responsibilities of the Marketing

Answer 1

Utilize social media and other platforms to promote Wharton Women the organization,its events, and overall community.

ManageWhartonWomen’ssocialnetworkaccounts(i.e.Facebook,Instagram, Twitter)

Increase audience volume and engagement on all social media platforms

Create marketing materials for all events, including design and printing

Collaborate with other board members in order to effectively advertise all Wharton Women events

Organize gear orders to create a greater sense of community
Structure and lead the Marketing Committee (currently 10 members)

Question 2

Why the position

Answer 2

yo se que no he sido un parte de la committee de marketing, but from what you have said, I feel that it is a very fitting position for me. All the responsibilities - maintaining the social media, working with other board members to find strategic marketing ways, being creative, leading an enthusiastic committee these are all things I think would be really fun to do, and I am super motivated to do so. I would love to take a leadership position in doing so - not just in the committee but maybe on the board because I like doing things like - when we had the annual dinner - the whole board came to do the goodie bags. It’s great that everyone all wants to help WW.

Question 3

Why WW

Answer 3

I think it’s the most imactful thing I can do - i went to the first meeting for wharton women allies and its nothing new, but I always hear about women in the workplace and I’m shocked - WW is a great space to builda community of girls who are probably headed to these fields.

And WW is a very well run club thats a great enviroment to work on new ideas and a good learning expereince

Question 4

Questions

Answer 4

Your favorite part?

Question 5

Things to continue

Answer 5

structure of the committee and I think it is really amazing all of the things that they do. Liaisons and the events and what they do with the website and facebook page. so each event is covered from beginning to end and marketed accordingly - for each I think we can make a framework (structure) what are ww members looking for in an event - professional development, philanthropy, giveaways, meeting new people and focus and build that theme: Visualize, goals, strategies, implementations

instagram new formatting with color scheme and structure - interesting to branch out there, keep the website fresh - and Facebook organization - making information accessible

I love instagram videos, stories like remember when silk almond milk had that thing? The point is to be cohesive, professional, and get a lot of feedback from other board members probably.

the gear is a really fun thing to do -

Question 6

New Ideas

Answer 6

A new branding guide - From ashoka - I did all the graphic designing and had like a small committee to manage communications with investors. and at the end I really didnt want them to lose everything that we had made - like in the bureaucracy and I wanted a quick brief or global offices to use global resources. So we had a branding guide with colors, fonts, folders with old templates - you probably have a version of that, but like for the banners of recurring events, we can start creating best practices - like the end of year event banner is awesome - i would hate to not use that again or like the iconic candy banner from a couple years ago. And we can have logos and stickers and branding material for old events - it would distinguish them from new events encourage people to try new events etc. for corporate sponsors, this can be a page of reassurance

• I also have an idea I like - I used to work for the Arts Museum in Atlanta and they had a blog that featured community players with talents - interest etc. We can do that for girls and other students around campus who are doing something great and specific (like for FNAR 264 at the end of the year they do a project installation and some of them are very powerful like some did gender inequality - there was a funny one outside of huntsman where they projected images of people coming out of huntsman in a conveyor like uniform) - could be a way to advertise events, instead of just board member features, but it’s not going to be messy - it will be clean and beautiful - hopefully get more followers and viewers

Question 7

New ideas for ww

Answer 7

Ideas - I asked Bella what she was thinking also.I agree that we can have a lot of programs that engage freshmen - It’s really scary going to thing - I still dont like going to events at the Inn at Penn or something because its a whole process - There should be some freshmen meet and greets only for freshmen - makes it more comfortable for them

• can also be not just freshmen but specific events for any age group (sophomores late night study sessions)
• Building that community. Like the sandy li event was very comfy and I actually met some new girls - got back in touch with a girl I hadn’t talked to in a while
• board members getting to know everyone in the club
• making year - candles, succulents, etc etc relaxing things, more intimate things