WS11: Intro to Qualitative research methodology

Question 0

Analyses types

Answer 0

Conceptual types
- investigating meaning (e.g. how ppl understand terms)

Content analysis
- examination of concepts (I.e. the content) within communication

Thematic analysis
- examination of themes & patterns within communication

Question 1

Qualitative research steps

Answer 1

1) recording data
2) transcription (if necessary)
3) familiarization
4) coding and analysis
5) theory development
6) testing/validation (quant/qual/mixed)

Question 2

Qualitative coding

Answer 2

Codes
- labels used to describe meaningful segments/relations

Open coding
- selecting & naming categories from the analysis of the data. E.g. Affect as category, anxiety & depression as sub-categories

Axial coding:
- Identifying rships b/w sub-categories & categories (themes/patterns)