Woulds of wall street

Question 1

What was the Wooly mammoth
what are the attempts to resurrect

Answer 1

Lived from Pleistocene (2.6 million years ago) until Holocene Epoch (11.7 k years ago)
Soft tissue and DNA are possibly used to resurrect the species. DNA is used to artificially inseminate elephants and create a new hybrid

Question 2

What was the Pyrenian Ibex
what are the attempts to resurrect

Answer 2

Capra Pyrenaica Pyrenaica or Buearda.
Last species was called Celia.
Biopsies have been taken but main problem with the attempts to resurrect is only female species exist.

Question 3

Passenger pigeon

Answer 3

Died mainly due to hunting and habitat decline over the years
Although 1.5 thousand skins of the pigeons still remain alongside 16 skeletons
Efforts are being made to transfer the DNA to similar birds

Question 4

MOA

Answer 4

Order Dinonithiformes
Native to New Zealand
Went extinct before the 12th century
Scientist Aukoh Yasyuki Shirata extracted dna and works to resseruct

Question 5

Dodo

Answer 5

Raphus Cuculatus
Went extinct due to the bird endemic to mauritius
Flightless bird
Attempts to genome edit the Nicobar pigeon into the DODo for resurrection

Question 6

7 animals people are trying to bring back
What are the major projects for them too

Answer 6

1) Rau Quaggas
by selective breeding plains zebras into quaggas
2) Aurochs- by the Taurus project with selective breeding or genome editing
3) Pyrenean Ibex - mentioned in other cards, only female DNA exists so the possibillity is low
4)Wooly mammoth - through artificial insemination and claming
5) Bain tailed pigeon - by breeding a hybrid
6) neanderthals- possess ts humans, makeup 2-3 percent of human dna.
7) thylacine - mentioned in next set of cards

Question 7

Thylacine

Answer 7

Tasmanian Tiger -
Roamed mainly in Australia and some in Europe
Anderson J park has the full dna of the tiger
Last species died due to the cover-up and neglect of the government where the notice signs for the tiger was only put up due to poilitical purposes.

Question 8

Dodo Colossal Biosciences project

Answer 8

Ceo Ben Lamm created the company to bring back the dodo
Goal to bring Dodo back to its natural habitat
Key figure Matt James
People from mauritius putting in efforts to recreate habitat

Question 9

Mastodon

Answer 9

Mastos(Beast) + odous(teeth)
Member of the mammoths family.
From late Miocene to early Holocene
Same order as elaphants and mammoths

Question 10

Carolian Parkeet

Answer 10

Extinct species of parrots
small green neotropical with bright yellow, red, orange face
native to the US
hunted due to their claws
last species named Incas in Connecticut zoo

Question 10

Apple restructuring

Answer 10

Recently, Apple Inc. has taken a huge step in improving its business. It has, after long discussions, finally decided to majorly restructure its workforce. This has been done to many reasons, most prominently the increasing costs and lowering profits the company has seen.

This restructuring aimed to cut down on wasteful resource management, and shutting down huge divisions that weren’t needed. It also laid off over 1,600 people. This was led by president and chief executive John Sculley.
The restructuring has eliminated the Apple II and Macintosh Divisions, replacing them with an operating division and sales and marketing division.

Apple was expecting 2.2-2.5 billion USD revenue in this fiscal year, which would have been a huge improvement from last year’s 1.5, however this has now decreased to 1.9 billion USD, serving as a huge problem for Apple.
Apple grew from 7 billion USD revenue and 8,000 employees in 1997, the year Steve Jobs joined, to 137,000 employees and 260 billion USD in 2019.

Question 10

Alphabet

Answer 10

3rd largest tech company by revenue
Differentiated from google in 2015 in order to have better control over the entire company and its endeavours as a whole
Founders Larry page and Sergey Brin
but Ceo Sundar Pichai
Page and Brin still work in company in honorary roles

Question 10

X

Answer 10

Elon Musk took over the website renaming it from twitter to X in a hostile takeover
He then gave the role of CEO to Linda Kaccornia
Elon musk is still the Chairman and the head of product development for twitter.

Question 10

Qwikster

Answer 10

released in September 2011 as a DVD version of Netflix
Qwiksters downfall was due to the increased prices and the backlash it had gotten as a result from the user when they made the switch over

Question 10

Open Ai

Answer 10

2024 alteration after the release of the video making Ai software “Sora”
Former stake holder Elon Musk sued Sam Altman for infringement of company policy where Open AI was not prioritising the audience and the users

Question 11

Gemini

Answer 11

rebranded from bard to Gemini to show versatility

Influenced by Dylan Russell

Question 11

Air India rebranding

Answer 11

In October 2021, Air India was rebought by Tata from the government in an attempt to revitalize the debt ridden airline. Air India was initially started by Tata in 1932 before it was taken over by the government in 1953. The company was bought for 2.4 billion USD, and officially handed to the Tatas in January 2022.
Tata, now in charge of Air India, has put in countless efforts to rebrand the airline and improve on its bleak past. There were many steps taken towards this goal, with the first being changing the logo. As well as that, the company bought 470 aircrafts Airbus and Boeing, trying to improve the airlines fleet.

Question 11

Dunkin donuts

Answer 11

Rebranded to just Dunkin
Due to the fact that users already used Dunkin to refer to the brand
TO indicate the mindset shift to mainly focus on the quality of coffee

Question 11

T moble Rebrand

Answer 11

Darker to a light tone of magenta
FOr a sense of playfulness and modernism

Question 11

Pringles Rebrand

Answer 11

Original creator of logo - Arch Drummond
For modernization the logo was simplified but the icon was the same

Met with massive backlash from the internet

Question 11

Martha Matilda Harper

Answer 11

Today, you can see business franchises everywhere, whether it’s your local mcdonalds or a nearby walmart. The core of the USA has been built upon these huge franchises that define American culture, but where did it all begin?
Martha was the first known entrepreneur to start a franchise style business, with her massively successful Harper Salons in 1888. Martha used her savings of 380 dollars to open her first beauty hair salon. She was quickly able to establish and popularize her business using a hair formula that she claimed was given to her by a dying German physicist.
As Martha’s brand grew, she needed to expand, and expand quickly. So, in an effort to spread her business and brand new as quickly as possible, she started doing trainee sessions for learners who wanted to join her brand. She trained mostly women, then gave them the secret hair formula, to then send them to start their own hair salons in the Harper Salon name, which quickly became better known as Harperites.

Question 11

Six Keys to a business model

Answer 11

There are a few key elements to look for when creating the next big entrepreneurial business, and if you have them all, you are almost guaranteed to succeed. Experts say that even by simply having 3 out of the 6 elements, you have a great shot and succeeding.
Firstly, you need to have a personalized product or service. This essentially means that whatever you provide should be easily tailored to an individual customer’s needs.
Secondly, you need to have a closed loop process. This translates to not wasting and or destroying products or services. Whatever you provide should be reusable by you, without needing to spend more resources creating more of them.
Thirdly, you need to have asset sharing. Quite simply, it means that the core investment comes from two places, and benefits two places. This isn’t talking about having investors, this is about how each product or service is divided between two people. Like AirBNB or Uber. In both scenarios, for the house or the car, the person who owns the item gets paid easy money for sharing the asset, and the person who rents it/uses it gets a cheaper alternative to others.
Fourthly, you need to have usage based pricing. This is when the customers are charged for USING the product or service, instead of outright buying it.
Fifthly, you need to have a collaborative ecosystem. This is dividing risks between asset holders and connecting different supply chains to lower costs.
Lastly, you need to have an agile or adaptive approach. This is easily achievable by using an effective and unique approach that will maximize results.
One of the most successful businesses is Uber. It ticks 5 of the 6 categories, only missing the closed loop.

Question 11

Succesful Business models

Answer 11

Uber - personalized taxi model where the pickup and drop spot is extremely convenient for the user, capitalises on the new tech on users location from their phones

Helax. - for patients with rare diseases where there is a user base that learns the information about the user like tests taken and adapts to the user’s needs. Helps with diagnosis from doctors and findings all around the world.

Question 11

Crowd sourcing

Answer 11

large amounts of people contribute in small amounts or in the production of goods and services.

Question 11

Dropshipping

Answer 11

sellers sole purpose is to advertise and accept the orders and then further outsource the products to a wholesaler.
The seller provides the information of the buyer and then the wholesaler manages the shipping

Seller is able to sell without any inventory.

Question 11

Subscription based

Answer 11

selling products periodically(bi-weekly )
recurring sale good for brand identity and user loyalty

Question 11

Peer to peer freemium

Answer 11

majorly utillised by social media where the users are both buyers and sellers

free to use but additional services for payment

Question 11

Razor and Blades model

Answer 11

Main item is sold at a lower price (at times free)
Consumable supplies or secondary products sold at high prices

For example inks and printers

Question 11

virtual storefronts

Answer 11

E commerce

Question 11

Value added reseller

Answer 11

a company or a person adds a certain feature to an existing product and resells for a higher price

Question 11

Money Ball

Answer 11

Written by Micheal Lewis
about baseball but teachings mainly about business
Main learning - the result is just a by-product of the process

Question 12

Saber Metrics

Answer 12

Sabermetrics
Short for ‘Society for American Baseball Research’, SABER is a portmanteau of Sabermetrics. It loosely translates to statistical analysis being used on baseball data to make future predictions.
For most of history, baseball signings were based on insights from managers, scouts, and coaches. Now, some teams are experimenting with using Sabermetrics.
The movie Moneyball was based around Billy Beane, who used Sabermetrics to find undervalued talent, and instead of investing millions, built an amazing team from scraps.

SABER
Using a SABER style approach has been attempted in many industries. The most prominent being Digital Marketing and Politics.
In the case of Digital Marketing, the moneyball approach can be used to find digital marketing tactics. These methods are extremely important, since they are the key to making more money than your competitors, and getting a head start on them. This was tried once by Jurgen Klop, who used statistical analysis to test and predict the most efficient methods.
For Politics, sabermetrics can be used to decide who and when to spend the money, rather than focusing on what. This was looked deeper and tested by the Democrats, who upon some experimenting claim that they can secure a competitive seat for just 25,000 USD.

Question 12

Barnes and Nobles

Answer 12

changed to Barnes and Noble

Question 12

Barnes and Nobles Remodel

Answer 12

Seen as the most successful book business in the world, or as the corporate giant who shut down mom and pop bookstores, almost everybody has heard of this ginormous book franchise called Barnes and Noble.
During its peak in 2008, it had about 725 locations, and since then its been on a downfall. Amazon, the new bully in the business, took over most of Barnes and Nobles business, forcing it to shut down over 150 locations since. However, it seems like Barnes and Noble might just make a comeback.
The company was sold to a hedge fund in 2019 for 628 million USD. The chain’s new owners brought in Daunt, Elliot Daunt, who aimed to revive the dying company. He had already done something like this before with Watersone, bringing it back from the brink of bankruptcy.
For B&N, Daunt had huge ambitious plans to implement, and while experts were skeptical initially, it’s safe to say that the plans worked. Since then, B&N have managed to open 300 new bookstores

Question 12

Book Talk

Answer 12

Platform on TikTok where people share experiences and books

Helped Barnes and Nobles gain their footing

Question 12

Walmart effect on communities

Answer 12

344 billion USD in fiscal year 2007. There is only one retail store in the world who could make that much money, Walmart. So many people in the USA despise Walmart and other big time chains and franchises for shutting down local businesses, but deep down, everyone loves those steal deals at Walmart.
However, looking deeper into Walmart’s history, countless cases of women discrimination, illegal immigrants, work off-clock, and aggressiveness on workers can be seen.
The Walmart effect can be seen all throughout smaller cities and towns. Walmart’s low prices due to its mass purchasing allows it to drive prices into the ground, forcing nearby local businesses to either decrease their own prices or go out of business.
The Walmart effect not only helps Walmart, but also consumers. They are able to get the cheapest prices, while it only negatively affects nearby businesses.

the normal Walmart mom is a person with a low income, low education and one who is economically insecure

Question 13

Supermarket shopper

Answer 13

This is an artwork made by Duane Hanson in 1970, and it shows an average American buying large quantities of food. This depicts how there was a culture of ‘Buy, Buy, Buy’ at the time, and everyone was flocking to supermarkets to stock up on daily supplies. It is a photo realistic sculpture located at New York’s OK Harris Gallery.

Question 13

Supermarket in california

Answer 13

Allen Ginsburg (one of the foremost poets of the 20th century)
It is about how Walt Whiteman, an average man, goes into a supermarket in California and buys a lot of food.

Question 13

99 cent

Answer 13

Andreas Gurusky
This is a photo taken by Andreas Gurskey in 2001, capturing a top slanted view of the huge 99 cent store in Los Angeles.

Question 13

Russian McDonalds replacement

Answer 13

Vkusno & Tochka, or Tasty and That’s It
Ever since the Russian invasion of Ukraine, countless franchises and brands have boycotted Russia by pulling out restaurants and shops from the country. This forced the over 800 McDonalds in Russia to shut down in the past few years, and there was a huge M shaped hole in the hearts of Russians.

This was filled with many replacements who aimed to copy McDonalds and fill in the gap it left, and after lots of food wars, there is only one left. Vkusno & Tochka, or in english Tasty and That’s It, is the replacement of McDonalds in Russia.

It has a shockingly similar menu and method to serving customers, and so was a quick hit to the Russians. This was majorly because of the selling of almost all the shops to Govor, an entrepreneur in Russia.
Govor took over almost 850 of the old McDonald shops, and retained around 62,000 employees. This total sale cost Govor upwards of 1.4 billion USD.

Question 13

Russian clothing brand situation

Answer 13

Flagship zara store in Moscow reopoened under MAAG
H and M store taken over by Gloria Jeans

Question 14

Just Clothes

Answer 14

Located in the biggest mall in Avior Russia
Very similar to uniqlo with similar products and logo

Question 15

Cococoal replacement in Russia

Answer 15

Dorby Cola
Ceo Yuri Antsov

Question 15

hippos reintroduction into Columbia

Answer 15

By pablo escobar brining hippos in Columbia
shows how species closely related can still positively impact the eco system
Feral Hippos similar to Giant Llamas which lived in columbia but went extinct

Question 16

Ecological succesion

Answer 16

Primary succession occurs when new life forms from a barren habitat, such as a newly created volcanic island. It starts off with seeds being blown into the rocks and crevices by the wind, which then grow over time from rain and the sun. They don’t grow too tall, but grow quickly and reproduce fast. Soon, they die, and leave behind soil, from which fungi grow. This vegetation then quickly spreads throughout the area, until more seeds and plants arrive from birds. As plant life grows, few animals start arriving, which then reproduce, and create a biological habitat.

Secondary succession is extremely similar, with the only difference being that it doesn’t form from a barren habitat. It forms from an ex-habitat, or a biological area that has been destroyed. Most of the growing process remains the same, but a major change is that old seeds or deep underground plants have a chance to grow again. This simply boosts the biodiversity and process at which life grows, allowing for quicker succession. This doesn’t always happen, as sometimes in extreme conditions, old seeds are buried so deep they don’t get the chance to grow.