Working With Clients

Question 1

Why would a client want a video made?

Answer 1

Brand awareness
Product launch
Consumer education
Drive sales

Question 2

What are the steps when working with a client?

Answer 2

Project proposal
Contract
Briefing call
Music selection
Storyboarding
Presentation to client
Order props
Film and edit
Client revision edits
Delivery and invoice

Question 3

What’s product positioning?

Answer 3

How a product fits in the market within the mind of the consumer

Question 4

What 3 things do you need to think about when it comes to product positioning?

Answer 4

1) product benefits ( ask the client if they want to include this if so which ones. What features does the brand have that stand out amongst its competitors.
2) product ingredients (the sensory experience of the brand).
3) product use cases eg family dinner, evening with friends. How will the product fit into and benefit consumer life.

2) and 3) Graces favourite