Womens Hour Flashcards
What station is the broadcast on?
BBC Radio 4
When was Woman’s Hour first broadcast?
1940s
How does Laverne introduce the show and engage the audience?
Rhetorical questions such as ‘are you creating a nest?’
Uses humour - ‘Winter is coming… without having to get too game of thrones about it…’
What words are used that suggests the audience is well-educated/ expected to be?
‘Egalitarian’
‘Socialist’
‘Hierarchy’
Who is the target audience of WH?
Further education
Middle class
35-54 y/os
Women
Employed
With dependants
Centre-left wing
Lifestyle magazine consumers
What suggests that the audience may actually be younger and more in touch with digital culture?
Social media is referred when Laverne talks about how the meaning of Hygge has changed from togetherness to sharing aesthetically pleasing images online
When was the BBC founded and where?
18th October 1922 in London
How is the BBC funded?
License fees from TVs
Some government funding too
What is one way that Halls reception theory can be linked to LNWH?
Preferred reading = women should still be proud of their home and should worry about how they present their homes
Oppositional = society is no longer about creating a ‘home’ but creating a digital version of reality through online platforms like social media
How can Curran and Seaton’s profit and power theory be linked to the ideology behind ‘Hygge’?
Companies have turned Hygge into an online trend, in an attempt to make money and gain power over peoples ideologies and purchases .
How does the set text target a diverse international audience?
Guest from Denmark discussing what Hygge means in her culture
There is a gender bias on WH.
TRUE/FALSE
True
What is the BBC?
A public service broadcaster
How does the BBC being a PSB affect the show?
As this type of broadcasting is publically funded through license fees, the topics within the broadcast can be more controversial / there is more freedom of topic, because the producers are free from pressure to make profit.
How are commercial radio stations funded?
Through advertising and sponsors
How does the broadcast subvert stereotypes for Radio 4?
Youthful female presenter ( rather than men like Chris Evans)
References to social media hence targeting a younger/ digitally native audience
What is a pluralist society?
A society in which many diverse groups are allowed to exist
What is the BBCs remit?
-To inform, educate and entertain
-To have universal appeal and availability
-To be politically unbiased
-To liberate to show maker
-To respect the audience as citizens rather than consumers
Why is WH popular with its audience?
Gender bias giving representation to women
How can Gauntlett’s identity theory be linked to LNWH?
The entirely female panel of educated older women gives the targeted audience (of similar demographics) someone to identify with
How does the gender bias link to bell hooks’ feminist theory?
Feminism is a political struggle to end patriarchal domination such as gender, WH challenges patriarchy by representing women in majority, and in varied ways
How does the WH page on the BBC website engage the audience? (needs editing)
Stereotypically feminine colours such as pinks and blues is appealing to older and more traditional women
Variety of titles = choice
Access to new and previous broadcasts
What did the BBC introduce in 2014?
A ban on all male TV and radio panels to get rid of the male dominance in the media.
