Audience Flashcards
1
Q
What are the categories on the 4Cs model?
A
-Explorer
-Aspirer
-Mainstreamer
-Succeeder
(-Reformer
-Resigned
-Struggler)
2
Q
What outlook do Explorers have?
A
Explorers look for media that challenges them, they seek out differences in their media.
3
Q
What outlook do Aspirers have?
A
Driven by others perception, respond to fashion, appearance, charisma and trends.
Core need in life is status.
4
Q
What outlook do Mainstreamers have?
A
Live in the world of the domestic and everyday. Respond to big, established brands.
Core need is security (through familiarity and community)
5
Q
What outlook do Succeeders have?
A
Confident, strong goal orientation. Support of status quo. Often seek the best.
Core need is control.
