Woman's Realm Flashcards
Who published WR and how often?
IPC
Published weekly between 1958 and 2001.
When did women’s magazines start to become popular?
During the post-war period
How many WR magazines were sold per week in 1960?
1.2 million copies
What was Woman’s Realm merged with in 2001?
Woman’s Weekly
What three publishing companies merged to form IPC which controlled the bulk of magazines in the 1960s?
Odhams
Newnes
Amalgamated
What magazines have Newnes published?
Woman’s Life and Woman’s Own
What magazines have Odhams published?
Woman and Ideal Home
What magazines have Amalgamated published?
Woman and Home and Woman’s Weekly
Why were women’s magazines popular in the post-war period?
Women who had entered the workforce during the war had returned to their roles as homemakers.
Magazines helped to redefine their roles.
How did the post-war economic boom impact magazines?
There was a growth in people’s disposable incomes meaning women’s magazines were a prime vehicle for advertising consumer goods.
This is seen in Bottled Beauty and Attrixo.
How does WR arguably show a rise in the female identity?
The problem pages offers advice to women on relationships and children.
Does WR align with the start of the sexual liberation movement for women?
No, the front cover shows a women looking modest and complying to conservative stereotypes.
The Sunday Cook advert also reinforces the idea that women should care for their families.
What did WR take pressure off when it was published?
The sales of ‘Woman’ - another magazine.
What market is WR aimed at?
A mass market audience - published weekly for women.
What advert in WR aligns with the idea of female liberation?
Sunsational Sultanas - moves away from domestic ideals.
