Assassin's Creed Flashcards

1
Q

Who was AC developed by?

A

Ubisoft

Its main development is handled by Ubisoft Montreal.

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2
Q

Who regulates AC?

A

The VSC (Video Standards Council) which applies a PEGI rating.

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3
Q

What is an example of an AC game that is rated an 18?

A

Assassin’s Creed three, Liberation.

This is due to the amount of violence.

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4
Q

What games in AC are multiplayer and why are they harder to regulate?

A

Brotherhood and Unity.

They include interactions with players, which is hard to regulate.

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5
Q

How do the multiplayer games in AC align with Livingstone and Lunt’s theory?

A

This aligns with the idea that games are now harder to regulate as a result of the growth in technology.

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6
Q

What is the benefit of developing convergence through social media?

A

The convergence between social media platforms promotes gamer engagement and identification with the game across the fan community.

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7
Q

What is an example of where AC promotes the game on social media?

A

There is an official Assassin’s Creed Instagram account where they promote new games and post videos about game play.

AC Shadows is a new game that they are currently promoting.

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8
Q

What is the benefit of having a UK specific account on social media for AC?

A

This targets a less broad demographic, meaning certain content could be specialised.

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9
Q

How many units of AC Valhalla was sold?

A

Assassin’s Creed Valhalla, 2020, sold more units in its first week than any other game in the series.

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10
Q

Give examples of what platforms AC is released on.

A

PlayStation 3, PlayStation 4, Xbox 360, Wii U, Microsoft Windows.

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11
Q

Where was AC Liberation released and why?

A

PS Vita

This allowed the game to tap into the increasing popularity of mobile gaming.

The game was originally exclusive to the PS Vita but was later released across a range of consoles.

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12
Q

When was AC Valhalla released and why?

A

AC Valhalla was released in 2020 to coincide with the launch of new consoles including PlayStation 5 and Xbox Series X.

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13
Q

What did AC Odessey offer that other games didn’t at the time?

A

A more immersive experience which aligned with changes in technology.

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14
Q

What is a franchise?

A

A collection of related media in which several derivative works have been produced from an original creative work of fiction.

For example, AC has a film and merchandise.

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15
Q

How is AC a franchise?

A

Film - released in 2016

Books and comics

Unofficial merchandise - AC sell the name to producers.

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16
Q

What are the financial benefits of franchising?

A

AC earn profit from the companies that use their name - they do not put their money in but get money back.

For example, even though the film was rated poorly, AC did not lose any money.

17
Q

What are the benefits of franchising on audiences?

A

It attracts a wide range if audiences who have different interests or ways of consuming media.

For example, the book appeals to readers while the film appears other audiences.

18
Q

What are the benefits of franchising on brand reach?

A

Franchisees could introduce the brand into places where Ubisoft does not have a strong presence.

For example, Ubisoft have markets in Japan, North America and Europe where smaller franchisees can make it more accessible.

19
Q

How can franchising monetise the AC brand?

A

Beyond gaming, income can be generated in retail, entertainment, merchandise.

This allows the brand to benefit from multiple revenue streams.

20
Q

What was the Bandura Bobo doll experiment?

A

Studied children’s behaviour after watching an adult model act
aggressively towards a Bobo doll.

21
Q

What does the Bandura Bobo doll experiment show?

A

Violent behavior is copied.