Assassin's Creed Flashcards
Who was AC developed by?
Ubisoft
Its main development is handled by Ubisoft Montreal.
Who regulates AC?
The VSC (Video Standards Council) which applies a PEGI rating.
What is an example of an AC game that is rated an 18?
Assassin’s Creed three, Liberation.
This is due to the amount of violence.
What games in AC are multiplayer and why are they harder to regulate?
Brotherhood and Unity.
They include interactions with players, which is hard to regulate.
How do the multiplayer games in AC align with Livingstone and Lunt’s theory?
This aligns with the idea that games are now harder to regulate as a result of the growth in technology.
What is the benefit of developing convergence through social media?
The convergence between social media platforms promotes gamer engagement and identification with the game across the fan community.
What is an example of where AC promotes the game on social media?
There is an official Assassin’s Creed Instagram account where they promote new games and post videos about game play.
AC Shadows is a new game that they are currently promoting.
What is the benefit of having a UK specific account on social media for AC?
This targets a less broad demographic, meaning certain content could be specialised.
How many units of AC Valhalla was sold?
Assassin’s Creed Valhalla, 2020, sold more units in its first week than any other game in the series.
Give examples of what platforms AC is released on.
PlayStation 3, PlayStation 4, Xbox 360, Wii U, Microsoft Windows.
Where was AC Liberation released and why?
PS Vita
This allowed the game to tap into the increasing popularity of mobile gaming.
The game was originally exclusive to the PS Vita but was later released across a range of consoles.
When was AC Valhalla released and why?
AC Valhalla was released in 2020 to coincide with the launch of new consoles including PlayStation 5 and Xbox Series X.
What did AC Odessey offer that other games didn’t at the time?
A more immersive experience which aligned with changes in technology.
What is a franchise?
A franchise is a business that gives the right to another person or business to sell goods or services using its name.
It does this by providing the person or other business with a licence.
For example, AC has a film and merchandise.
How is AC a franchise?
Film - released in 2016
Books and comics
Unofficial merchandise - AC sell the name to producers.
What are the financial benefits of franchising?
AC earn profit from the companies that use their name - they do not put their money in but get money back.
For example, even though the film was rated poorly, AC did not lose any money.
What are the benefits of franchising on audiences?
It attracts a wide range if audiences who have different interests or ways of consuming media.
For example, the book appeals to readers while the film appears other audiences.
What are the benefits of franchising on brand reach?
Franchisees could introduce the brand into places where Ubisoft does not have a strong presence.
For example, Ubisoft have markets in Japan, North America and Europe where smaller franchisees can make it more accessible.
How can franchising monetise the AC brand?
Beyond gaming, income can be generated in retail, entertainment, merchandise.
This allows the brand to benefit from multiple revenue streams.
What was the Bandura Bobo doll experiment?
Studied children’s behaviour after watching an adult model act
aggressively towards a Bobo doll.
What does the Bandura Bobo doll experiment show?
Violent behavior is copied.
What does the internet/Wi-Fi functionality of the PS Vita allow audiences to do?
It allows users opportunities to
download additional content (DLC) such as
weapons, characters and “skins” or outfits.
When was AC 3 Liberation released?
October 2012.
How do Ubisoft operate a multi-studio development model?
The games are developed collaboratively across multiple studios.
Ubisoft Montreal/Quebec/Singapore…
