I, Daniel Blake Flashcards
Who directed IDB?
Ken Loach
What is the significance of Ken Loach directing the film?
He is a social campaigner, known for his socialist political views.
Much of Ken Loach’s work has addressed similar issues (Cathy Come Home, Raining Stones).
Who did IDB receive funding from?
The BFI (through the national lottery) and BBC films.
What does the IDB film address?
Contemporary British social issues such as poverty, the welfare system and the Work Capability Assessment.
What is an independent film?
Produced by smaller production companies.
They do not follow the same formula as studio films. Instead, they vary in style and genre.
Independent films are often designed to make you think about certain subjects or issues, and feature challenging storylines that are more realistic and less escapist than in studio films.
What does the BBC’s license fee mean for the film?
It meant that they could afford to take risks in producing an independent film.
What parts of IDB show how it is socially realistic and independent?
It was filmed largely on location (hospital, job center etc.), features lesser known actors and does not rely on special effects.
What is above the line marketing?
Where mass media is used to promote brands and reach out to the target consumers.
This includes conventional media as we know it which is targeted at a widespread audience rather than individual consumers.
What is below the line marketing?
A promotion technique that uses targeted campaigns designed to generate consumer interest and awareness about a product or service.
Activities include in-store promotions, point-of-purchase displays, sampling, and coupons.
What is Guerilla marketing?
An advertising strategy that uses unconventional tactics to delight and attract customers.
This involves high energy and imagination focusing on grasping the attention of the public on a more personal and memorable level.
How did the Trinity Mirror group partner with the film and what did this mean?
This spread messages to their target audience.
Gave away 10,000 free tickets to the regional screenings.
Prominent appeals from the film’s protagonist used on the mastheads and the front covers of their newspaper titles.
Banner advertising.
An editorial ‘written by’ Daniel within an October 2016 issue of the Mirror.
Articles promoting the film, which were retweeted by Ken Loach.
What did the Just Giving page raise money for?
It raised £176 to send a Tory cabinet to a screening of ‘I Daniel Blake’ - the movie became politically involved.
