Woman

Question 1

When was the set magazine published?

Answer 1

August 1964

Question 2

Who publishes Woman & since when

Answer 2

IPC since 1937

Question 3

Industry; How many weekly sales in 1960?

Answer 3

3 million

Question 4

What is IPC

Answer 4

Consumer Magazine Publisher

Question 5

Industry; Competition with ‘Women’?

Answer 5

Woman Own & Woman Weekly

Question 6

Industry; Films Hitchcock released the same year as the magazine?

Answer 6

Vertigo, North by North West, The Birds

Question 7

Industry; How do Magazines generate revenue?

Answer 7

copy sales & advertising

Question 8

Industry Theorist?

Answer 8

Curren & Seaton; Media concentration limits variety = IPC owned a range of magazines thus controlling what messages were being passed onto woman i.e. appearance. - upholding traditional ideologies.

Question 9

Representation; what identities & qualities are women limited too ?

Answer 9

Passive
Maternal 
Dependent on men 
Seductive
Housewife

Question 10

Representation; 4 key messages about women?

Answer 10

• their place is at home as a wife/mother
• don’t make decisions
• depend on men for acceptance & protection
• sexual objects

Question 11

Representation: Breeze Advert

Answer 11

Naked woman sat in full makeup blowing bubbles - underneath emphasis on being feminine ‘because you’re a woman’

Question 12

Representation; Max Factor Advert words?

Answer 12

‘Just a few quick touches and you’re perfectly lovely again’

Question 13

Representation; Max Factor advert

Answer 13

Female passively applies makeup whilst man actively watches from behind her = object/control

Question 14

Representation Theorist?

Answer 14

bell hooks - the white woman upholds ideas of beauty in western society and determines her worth.

Question 15

Language; Front cover girl ?

Answer 15

Aspirational cover model ‘girl next door stereotype’ - younger & more attractive than target audience

Question 16

Language; front cover colour palette?

Answer 16

Red/Beige/Brown - signifies tradition and media production values in terms of magazines design.

Question 17

Language; Front cover font?

Answer 17

serif typeface encodes brant identity - hand written style suggests personal communication

Question 18

Language; Front cover-cover lines?

Answer 18

aspiration & identity
‘kitchen improvements’ = domestic stereotype.
‘lingerie’ and ‘beauty’ = sexual stereotype

Question 19

Language; Hitchcock Article

Answer 19

Identified as a successful director - representing weak female characters (blonde victim) dominated by men.

Question 20

Language Theorist?

Answer 20

Roland Barthes - Semiotics

Question 21

Who is the Target Audience?

Answer 21

Aspirational
Women
B, C1 C2
25 - 45

Question 22

Audience Theorist; Stuart Hall

Answer 22

Reception Theory

• TA likely to have a preferred reading of text due to the social context at the time
• contemporary readers have a more negotiated/oppositional reading due to the social changes.

Question 23

Audience Theorist; George Gerbner

Answer 23

Cultivation Theory
- expose to repeated messages regarding a woman identity & role is reinforced by a weekly magazine reinforcing mainstream ideologies.