Woman Flashcards
When was the set magazine published?
August 1964
Who publishes Woman & since when
IPC since 1937
Industry; How many weekly sales in 1960?
3 million
What is IPC
Consumer Magazine Publisher
Industry; Competition with ‘Women’?
Woman Own & Woman Weekly
Industry; Films Hitchcock released the same year as the magazine?
Vertigo, North by North West, The Birds
Industry; How do Magazines generate revenue?
copy sales & advertising
Industry Theorist?
Curren & Seaton; Media concentration limits variety = IPC owned a range of magazines thus controlling what messages were being passed onto woman i.e. appearance. - upholding traditional ideologies.
Representation; what identities & qualities are women limited too ?
Passive Maternal Dependent on men Seductive Housewife
Representation; 4 key messages about women?
- their place is at home as a wife/mother
- don’t make decisions
- depend on men for acceptance & protection
- sexual objects
Representation: Breeze Advert
Naked woman sat in full makeup blowing bubbles - underneath emphasis on being feminine ‘because you’re a woman’
Representation; Max Factor Advert words?
‘Just a few quick touches and you’re perfectly lovely again’
Representation; Max Factor advert
Female passively applies makeup whilst man actively watches from behind her = object/control
Representation Theorist?
bell hooks - the white woman upholds ideas of beauty in western society and determines her worth.
Language; Front cover girl ?
Aspirational cover model ‘girl next door stereotype’ - younger & more attractive than target audience
Language; front cover colour palette?
Red/Beige/Brown - signifies tradition and media production values in terms of magazines design.
Language; Front cover font?
serif typeface encodes brant identity - hand written style suggests personal communication
Language; Front cover-cover lines?
aspiration & identity
‘kitchen improvements’ = domestic stereotype.
‘lingerie’ and ‘beauty’ = sexual stereotype
Language; Hitchcock Article
Identified as a successful director - representing weak female characters (blonde victim) dominated by men.
Language Theorist?
Roland Barthes - Semiotics
Who is the Target Audience?
Aspirational
Women
B, C1 C2
25 - 45
Audience Theorist; Stuart Hall
Reception Theory
- TA likely to have a preferred reading of text due to the social context at the time
- contemporary readers have a more negotiated/oppositional reading due to the social changes.
Audience Theorist; George Gerbner
Cultivation Theory
- expose to repeated messages regarding a woman identity & role is reinforced by a weekly magazine reinforcing mainstream ideologies.
