Adbusters

Question 1

Audience profile?

Answer 1

ABC1 - disposable income
25 - 45
Male & Female

Question 2

Where & When was it founded?

Answer 2

in 1989 by Kalle Lasn and Bill Schmalz, a duo of award-winning documentary filmmakers living in Vancouver, Canada

Question 3

What are the main messages the magazine tries to get across?

Answer 3

anti-capitalism & anti-communism

Question 4

Profit?

Answer 4

Non-Profit magazine

Question 5

What is a subvertising?

Answer 5

spoofs of corporate advertising

Question 6

“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.” quote from?

Answer 6

Blaise Pascal - 16th C french philosopher

Question 7

What does the quote suggest about the audience?

Answer 7

They are educated - understand the quote and can apply it to modern day life

Question 8

What does the quote mean?

Answer 8

People can’t just sit and reflect, we have to be constantly entertained - consumerism/short attention span.

Question 9

What is significant about the layout of Pascal’s quote?

Answer 9

stands out because it’s on a blank page

= Signifies how empty spaces make people uncomfortable like being alone does

Question 10

How does the magazine suggest that technology is taking over our lives?

Answer 10

Image of a person in bed & people at train station being sucked into their phones = technology isolates people from the real world, no face = identity is online

Question 11

Who publishes Adbusters

Answer 11

Adbusters Media Foundation

Question 12

When was the set edition published?

Answer 12

May/June 2016

Question 13

How much is the magazine?

Answer 13

£10.99

Question 14

In April 2017, how many readers did the magazine have on its website?

Answer 14

120,000

Question 15

Genre of the Magazine?

Answer 15

Independent/Culture Jamming

Question 16

Adbusters Ethos (3)

Answer 16

Being grateful for the world around you rather than what’s on the internet

Giving readers useful information not useless ads

Producing less toxic media

Question 17

How can media language dissect the ad ‘The Joys of being advertised nothing’?

Answer 17

Blank space draws attention
Graffiti at the bottom of the billboard is in keeping with the area (Bristol)
Not put together like a conventional advert, it is messy and unprofessional = reinforces the purpose of the advert which is to make people stop focusing on consumerism

Question 18

Target Audience psychographics?

Answer 18

Politically aware, political activists, environmentally friendly lifestyle

Question 19

How many times is ‘Adbusters’ published per year?

Answer 19

6 times (1 every 2 months)

Question 20

Language: Analysis of the Front cover’s masthead?

Answer 20

Masthead = plain white sans serif font clearly visible top of cover, although partially covered as if its been covered in dirt.

Question 21

Representation: how have ethnicities been represented?

Answer 21

black person wearing makeshift shoes, standing on parched earth, connotations of poverty and drought/ famine in a developing country (familiar representation from charity advertising campaigns and television news reports).

Question 22

Representation Theorist

Answer 22

Stuart Hall - ‘otherness’

Question 23

Audience Theorist

Answer 23

David Gauntlett -

Question 24

Language; Analysis of front covers main image?

Answer 24

Black background, main image of male in camouflage jacket, angry expression, clenched fist, image partially pasted over – subverts codes of consumer/lifestyle magazines.

Question 25

Language; What is the title of the set edition?

Answer 25

‘POST-WEST’ - in same white font as the masthead, dominantly positioned in the lower third of the cover

Question 26

Language; What typical magazine conventions does the front cover not have?

Answer 26

cover lines, price or barcode = reflecting the independent and subversive nature of the magazine.

Question 27

Advert proving ant-consumerist ideology?

Answer 27

Loubouton logo juxtaposed with image of a black person’s feet in shoes/ flip-flops made from two squashed plastic bottles and tied together with pieces of ragged material to communicate an anti-consumerist ideology.

Question 28

Analysis of Loubouton advert?

Answer 28

tagline ‘red soles are always in season’

• irony as Loubouton is famous for creating shoes with red soles, but the meaning here also refers to the feet of the person in the advert.
• ‘Season’ refers to both the fashion calendar and the situation of the person in the image who wears the same shoes all year round.
• The audience is positioned to reject consumerism and to understand/ possibly take action against the issue of inequality.