Attitude

Question 1

Langage Theorist

Answer 1

Roland Barthes - Semiotics

- signs connote meaning i.e. The Rainbow flag is a symbol of gay pride

Question 2

Representation?

Answer 2

Stereotypical gay man

Question 3

Industry; The media?

Answer 3

Multi-media companies are growing - Magazine companies are revamping their websites to optimise for mobile devices and social aspects and include more multi media content.

Question 4

Industry Theorist

Answer 4

Hesmondhaigh - Cultural Industries

- Minimise risk & maximise audience through use of stars/talked about issues

Question 5

Audience Profile?

Answer 5

Gay culture, fashion, travel, fitness 
Reformer/aspirer 
ABC1
Male 
26 - 55

Question 6

Audience Theorist

Answer 6

George Gerbner - Cultivation Theory
Audience can use ‘Attitude’ to sculpt their own identities - member of LGBT community can identify with those being represented

Question 7

When was Attitude founded

Answer 7

1994

Question 8

Who is Attitude owned by?

Answer 8

Stream Publishing Limited.

Question 9

How is Attitude accessed?

Answer 9

Physical magazine & a digital download for the iPad and iPhone via the App Store & Android devices via the Android Market.

Question 10

Celebrities featured in the magazine?

Answer 10

David Beckham, Madonna, Daniel Radcliffe, Lady Gaga, Cher, James Franco, Elton John, Sir Ian McKellen, Robbie Williams, Take That and Cheryl Cole, Tony Blair and David Cameron and their first Royal cover star, Prince William.

Question 11

Industry: how are elements of synergy incorporated into the magazine?

Answer 11

The Attitude Brand also hosts an Awards dinner every October with all proceeds going towards Elton John’s AIDs foundation

Question 12

Language; how has the website encoded meaning through signs & signifiers?

Answer 12

Technical codes (layout, design, imagery…)

Visual codes - black & white = more masculine, not prink or ‘camp’, bold font. (colour, iconography, mise-en-scene… )

Language Codes (mode of address and language style)

Question 13

Context; What was made legal in 2004?

Answer 13

homosexual couples could register and be in a civil partnership

Question 14

Description of Front Cover featuring Jake Shears?

Answer 14

Black background contrasting with pink title, Jake wears a masculine military uniform that is zipped down and is wearing nail polish - something considered feminine.