The Returned Flashcards
What was ‘the returned’ based on?
French Film ‘They came back’ 2004 directed by Robin Compillo
Who directed the set episode?
Fabrice Gobert
When was the set ep aired in France?
November 2012 on Canal+
When was the set ep aired in the UK?
June 2012 on Channel 4
When was Channel4 founded?
1982
What are Channel4’s aims?
produce niche, less mainstream programmes.
Publicity strategy?
360 degree virtual navigation of the town by canal+
What genre is ‘The Returned’ ?
drama/fantasy/horror - Zombie Genre
What award has the show won?
International Emmy for best drama series in 2013
Industry Theorist
Hesmondhaigh
- minimise risk & maximise profit
- series 2 and an American spin off would suggest a guaranteed audience
Audience: Primary Target Audience?
fans of zombie/supernatural texts
Audience profile?
15+
male & female
ABC1
french speaking
Audience: Secondary Audience?
younger fans (360 experience)
Audience: Inherited Audience?
fans of channel 4/canal+ programmes
fans of ‘They came back’
Adverts featured?
L’oreal, Prada, Emirates, Boursin, Blackberry