wk 7 Flashcards

1
Q

questionnaires

A
✔️versatility 
✔️cost effective 
✔️familiarity
✔️standard structure format
✖️low response rates
✖️can be inflexible
✖️ self report bias
✖️no explanation for responses
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2
Q

open ended questions

A
✔️response not imposed 
✔️truer reflection of thoughts and beliefs 
✔️rich data
✔️allows for unexpected responses
✖️difficult to compare responses
✖️difficult to quantify 
✖️can result in coding errors
✖️take longer to complete
✖️not suitable for inarticulate / tired respondents
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3
Q

closed ended formats

A

dichotomous (yes/no)
multiple category (a,b,c,d)
rating scales (strongly agree - strongly disagree)
ranking scales (rank answers from 1-5 in order)
semantic differential scales (one answer on one end another answer of the other)

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4
Q

closed ended ✔️s and ✖️s

A
✔️clarify response alternatives
✔️easier to quantify
✔️easier to compare
✔️reduce ambiguous answers
✔️reduce coding errors
✔️easy to complete
✖️can create artificial forced responses
✖️can rule out unexpected responses
✖️meaning can be lost
✖️cant expand into richer data
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5
Q

question order

A

funnelling -> general - specific

reverse funnelling -> specific - general

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6
Q

online questionnaires ✔️

A

provides a more user friendly/ attractive format
can use dedicate websites to provide more info about research
can include links to affiliated institution for credibility
can use simple designs to ensure quick responses of a variety of question types
questions can be randomly ordered
can be out directly into a spreadsheet
greater sense of anonymity

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7
Q

online questionnaires ✖️

A

design does require some degree of technical expertise
relies on respondents coming to the webpage - recruitment issues
can be overcome by linking relevant websites with permission or sending solicited emails w/ hypertext link

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