wk 7 Flashcards
questionnaires
✔️versatility ✔️cost effective ✔️familiarity ✔️standard structure format ✖️low response rates ✖️can be inflexible ✖️ self report bias ✖️no explanation for responses
open ended questions
✔️response not imposed ✔️truer reflection of thoughts and beliefs ✔️rich data ✔️allows for unexpected responses ✖️difficult to compare responses ✖️difficult to quantify ✖️can result in coding errors ✖️take longer to complete ✖️not suitable for inarticulate / tired respondents
closed ended formats
dichotomous (yes/no)
multiple category (a,b,c,d)
rating scales (strongly agree - strongly disagree)
ranking scales (rank answers from 1-5 in order)
semantic differential scales (one answer on one end another answer of the other)
closed ended ✔️s and ✖️s
✔️clarify response alternatives ✔️easier to quantify ✔️easier to compare ✔️reduce ambiguous answers ✔️reduce coding errors ✔️easy to complete ✖️can create artificial forced responses ✖️can rule out unexpected responses ✖️meaning can be lost ✖️cant expand into richer data
question order
funnelling -> general - specific
reverse funnelling -> specific - general
online questionnaires ✔️
provides a more user friendly/ attractive format
can use dedicate websites to provide more info about research
can include links to affiliated institution for credibility
can use simple designs to ensure quick responses of a variety of question types
questions can be randomly ordered
can be out directly into a spreadsheet
greater sense of anonymity
online questionnaires ✖️
design does require some degree of technical expertise
relies on respondents coming to the webpage - recruitment issues
can be overcome by linking relevant websites with permission or sending solicited emails w/ hypertext link