WK 20-SURVEYS

Question 1

how is it a large c method

Answer 1

large number of respondents , standardised questions

Question 2

what are they good for ?

Answer 2

description - emotions , actions , explanation , observational research

Question 3

what are they not useful for ?

Answer 3

inductive research , intensive studies of individuals motivations or the meanings they attach to their actions

Question 4

measurement error

Answer 4

closed questions - standardizes response options , question format will determine shape of data

Question 5

types of survey qs

Answer 5

quantitative -scale of 1-10
nominal -binary e.g yes/no , mcq
ordinal -ordered rating scales

Question 6

survey experiment

Answer 6

randomised experiment conducted within a survey
-some exposed to one condition
-random assignment
-to identify or counter measurement bias or to establish causal effects

Question 7

survey experiments to validate / improve measurement ?-problems

Answer 7

-pushes people into direction - leading questions
-order of questions
-measurement of sensitive attitudes - do they answer truthfully

Question 8

analysing survey data

Answer 8

-large amounts of standardised directly comparable matrix data - using quantitative methods -