WEEK21 - FOCUS GROUPS AND INTERVIEWS Flashcards
ontology
objectivism
constructivism
1-what is there to know
2-world exists independently of researchers
3-researchers have a role in creating the world and human knowledge
epistemology
positivism
interpretivism
1-how doo we know what we know
2-truth is out there to be discovered
3- truth is created through social interactions
why interviews/focus groups
to find out specific facts or information -positivist
interpretivist - to see how the interview / subjects explains things in their own terms and how they see the world
good for - first hand info , THEORY BUILDING
why NOT interviews / focus groups
-LARGE N RESEARC, not good for reliability ,accessing hard to reach groups , theory testing
what kind of research qs use interviews/focus groups
EMPIRICAL puzzle , questions about meaning , links between micro and macro level
what questions can it not answer?
causal questions , questions that require large data set , qs about past , theory testing qs
types of interviews
highly structured , semi structured , unstructured
Data analysis
1-data reduction - process collected data
2- data display - as you gather info produce notes
3-drawing conclusions - matrices or networks to help develop conclusions