what were the effects of the consumer society?

Question 1

optimists

Answer 1

-Britain entering a new period of prosperity
-old Britain, characterised by deep class diviisons= being destroyed
-new social harmony was emerging through consumerism

Question 2

pessimists

Answer 2

the materialism of British consumers bound to lead to selfishness, and, therefore the destruction of community relationships
-those not benefitting as much from the ‘consumer society’ -e.g unemployed, immigrants + women been left behind by affluent majority

Question 3

example of affluence Viv Nicholson won?

Answer 3

£152,00 on Littlewoods Football pools in 1961 = vowed to ‘spend, spend,spend’ her winnings, splashing out new car every 6 months + filling home with latest domestic gadgets