advertising Flashcards
1
Q
money spent on advertising grew from how much in 1951 to how much in 1978?
A
£102 million in 1951 to £2.5 billion in 1978
2
Q
television’s share of advertising rose from how much in 1956 to 1960 ti 1975
A
3.4% (1956)
17.5% (1960)
24.4%(1975)
3
Q
unlike tv, Cinema’s share of advertising
A
fell during the 1960s
4
Q
advertising was effective
A
products advertised regularly usually outsold their less-advertised rivals
